Fanta rolls out campaign day ahead of huge Coke push

Fanta rolls out campaign day ahead of huge Coke push

Coke-owned soft drink Fanta is starting a new campaign on Sunday night, the day before Coca-Cola launches its latest massive ad offensive in Australia.

The main coca-cola.com.au website has been promising “something big is coming” with a padlock displaying the date April 8, for several weeks, with speculation it is the follow-up to the successful Share a Coke campaign which won a slew of awards last year.

Internationally Coca-Cola has a focus on promoting “happiness” through story telling ideas, and it is understood the latest campaign will have a large experiential element across Australia’s capital cities, as well as a major TVC.

Sunday’s latest campaign is dubbed ‘Fanta Flavour Lab’ encouraging people to “mix, name and share”, to create their own flavour combinations, promoting three new flavours including grape, mango passionfruit and sour watermelon.

Ogilvy has created an Australian TVC for the campaign, while Urban is handling experiential sampling activations, while users can earn Fanta tokens and compete for prizes in the Fanta Flavour Lab, with Samsung galaxy Tab 2s in branded cases up for grabs.

“The Fanta Flavour Lab campaign is all about celebrating self-expression by inspiring Aussies to test out and mix Fanta flavours together and find their favourite mixes,” said Delia Maloney, Fanta marketing manager. 

The Facebook page is here and  smartphone app is available through the Google Play and Apple stores.

http://www.youtube.com/watch?v=LQkncUhQVPs




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]