Fairfax Media’s Australian Publishing Media division (APM) has appointed Lee Callagher to trading desk commercial manager, effective immediately.
She will work within the digital ad development team, reporting to digital ad development director, Tereza Alexandratos.
Callagher (pictured) will be responsible for encompassing the programmatic offering across display, mobile and video as well as digital revenue strategy, inventory monetisation, campaign optimisation and audience extensions to partner platforms.
Callagher formerly worked as head of publisher services for Advertising.com at AOL in London.
“Lee will be joining a strong team of specialists who are well versed in a number of technology platforms and the commercial implications of a competitive bid landscape," Alexandratos said.
"Her background in running a highly successful ad network will be an invaluable addition to our team.”
On her appointment, Callagher said: “I’m thrilled to be joining the digital ad team at Fairfax Media. The DRX network is a solid product for advertisers and Fairfax Media’s programmatic offering is growing rapidly. I look forward to demonstrating the strengths of this exciting area to the market.”
