The Outdoor Media Association (OMA) has welcomed out-of-home (OOH) digital advertising company Executive Channel as its newest member.
Starting in 2005, Executive Channel was the first company in Australia to install digital screens in office tower foyers across Australia.
It now owns a network of digital screens and backlit sites located in premium CBD office towers nationally.
Charmaine Moldrich (pictured), CEO of the OMA said: “The inclusion of this new media to the OMA membership is an indication of the rapid change within the Out-of-Home (OOH) industry. Executive Channel is a shining example of the growth we are seeing in our sector through embracing digital technology.”
Charles Parry-Okeden, CEO of Executive Channel said: “We’re extremely pleased to be joining the OMA and be a part of its growing membership. The OOH industry is a dynamic industry and can be a tough sector to be in so we recognise the benefits of joining an official body that protects our interests and provides us with a strong unified voice”.
The OOH industry saw its 11th consecutive quarter of growth in September this year, according to the OMA.
Executive Channel’s membership takes effect as of 1 January next year.
Please login with linkedin to comment
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]