The Outdoor Media Association (OMA) has welcomed out-of-home (OOH) digital advertising company Executive Channel as its newest member.

Starting in 2005, Executive Channel was the first company in Australia to install digital screens in office tower foyers across Australia.

It now owns a network of digital screens and backlit sites located in premium CBD office towers nationally.

Charmaine Moldrich (pictured), CEO of the OMA said: “The inclusion of this new media to the OMA membership is an indication of the rapid change within the Out-of-Home (OOH) industry. Executive Channel is a shining example of the growth we are seeing in our sector through embracing digital technology.”

Charles Parry-Okeden, CEO of Executive Channel said: “We’re extremely pleased to be joining the OMA and be a part of its growing membership. The OOH industry is a dynamic industry and can be a tough sector to be in so we recognise the benefits of joining an official body that protects our interests and provides us with a strong unified voice”.

The OOH industry saw its 11^th consecutive quarter of growth in September this year, according to the OMA.

Executive Channel’s membership takes effect as of 1 January next year.