Digital Degustation

Digital Degustation
SHARE
THIS



Super Bowl 1: Brands Newsjack the Blackout

During the third quarter of the Super Bowl there was a blackout at the stadium. A handful of quick thinking community managers were able to “newsjack” the drama on Twitter with witty remarks that earned their brands tens of thousands of retweets and PR coverage.  Audi took a jab at Mercedes who had naming rights to the stadium and PBS suggested it was a good time to look at “alternative programming”.Oreo however gained the most attention with a custom ad proclaiming “you can still dunk in the dark.”   

Super Bowl 2: CBS Super Bowl Streaming

Despite the fact that all we could see in Australia was a Toyota ad on repeat, the CBS Super Bowl streaming site was impressive. Amongst a multitude of interesting content and features, the site allowed viewers to start, stop and replay sections of the game, view the game from multiple angles, and see live tweet streams, game stats and on-demand Super Bowl ads shortly after they aired.

Super Bowl 3: What a $4M Super Bowl Spot Would Get You in Digital Ads.

The discrepancy between digital and traditional media spending is diminishing – except when it comes to the Super Bowl. To that end, the folk at Digiday have crunched the numbers to see just what a $4M Super Bowl spot would buy you in digital. Some of the more interesting numbers included, an 8 day YouTube homepage buy out at $500,000 per day and a Twitter promoted trending topic every day for a month. Full stats are here.

Theatre Offers Free Seats for Live Tweets

Using your phone in theatres is becoming less taboo. In fact, one theatre in Rhode Island is not only encouraging it, but is giving away free tickets to those that do. Called Tweet Seats, the theatre’s initiative waives ticket prices to those willing to ‘live tweet’ the performance and reserves the two back rows for them to broadcast from. The initiative aims to attract a younger crowd.

See How Your Facebook Page is Performing Against Others

It’s always been difficult to get solid consensus on how your Facebook brand page is performing compared to industry benchmarks. Agora Pulse, a new web app, has now made it easy, and free. Simply connect your Facebook page up to the web app and the service will analyse your posts to enable you to compare your page stats, such as ‘posts reach’, ‘engagement rate’ and ‘viral reach’, against industry averages.  The site uses the private data you hand over when checking your page to help form the benchmarks. Thus, with every use, the averages get more accurate. Very handy.

Please login with linkedin to comment

Latest News

Does TikTok Really Make Sense For Microsoft?
  • Opinion

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

Opinion

by B&T Magazine

B&T Magazine
QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]