App Shames You Into Fitness
While apps like RunKeeper and GymPact use dollars to motivate you to stick to your fitness regime, a new app created at last week’s Foursquare hackathon uses shame. Called GymShamer, the app holds you to your pledge by monitoring the amount of times you check in to a gym on Foursquare per week. Miss your quota and the app lets your friends know by updating your Facebook or Twitter account with humiliating posts on your behalf.
TV Tech That Projects Off Screen and Into The Living Room
What happens when everyone realises that 3D TV is a gimmick and screen sizes get so big that they can no longer fit in your living room? Microsoft Research have been busying themselves with this question and have developed the VERY impressive IllumiRoom – technology that projects images beyond your screen and out into your living room for an immersive gaming experience. Best understood by this video:
Book a Night in a Homeless Person’s Room
Faktum Magazine (think Big Issue) have launched an innovative campaign that aims to raise awareness of the homeless in Sweden’s Gothenburg. Called Faktum Hotels, the microsite advertises ten spots where the city’s homeless sleep. People can book a night for themselves or a friend like a regular hotel and all of the proceeds go towards the Faktum Magazine.
Auto News from CES 1: Ford Developer Program
At last week’s Consumer Electronics Show (CES) in Las Vegas, Ford announced the launch of the Ford Developer Program, an initiative where anyone can have access to and produce apps for their SYNC in-car entertainment system. Within 48hrs, 1,000 developers had signed up. With this move we expect to see massive advances in car-smartphone compatibility across the industry in 2013. For more, click here.
Auto News from CES 2: BMW In-Car 4G Wi-Fi Hotspot
Web browsing on my smartphone during car trips is painful. My 3G Vodaphone signal just isn’t up to the task. If I were in a new BMW however, I’d have the option to connect to its in-car 4G WiFi hotspot . Making use of the vehicles antenna and power supply, the router can service up to 8 mobile devices at a time. It’s also removable allowing passengers to continue their browsing in coffee shops. Find out more by clicking here.
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Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]