A Gangnam Christmas, Thanks Perth
With Psy’s Gangnam Style music video having reached almost 1 billion views, it seems nothing can stop this meme from morphing into glorious absurdity. A Christmas light show in Perth consisting of 41,000 light bulbs, 2,000 light channels, two kilometres of cable and set with precision to Gangnam Style has become a YouTube hit. Sadly, the plug was pulled on the show in real life when crowds became too large. On a side note, the classic Downfall meme has been cleverly mixed with Gangnam Style to create a highly memorable mash-up.
Aunty Meredith Feels the Love
Last month we covered instacane.com, a site that collated all the Instagram photos that people posted in relation to Hurricane Sandy. This week Lach Hall (our regular columnist) alongside Yann Micuta and Chriss Duell have created a site that pays tribute to the Meredith Music Festival. Called Thanks Aunty, the site collates all Instagram photos people have taken at the event (certainly a lively bunch there) and adds the functionality to send thank you notes to Aunty Meredith, the festival organiser. We expect to see more brands launch sites like these in 2013.
Get Your Cools On Before the Hipsters Do
The Cools is a new social marketplace for fashion, design, and art, which customises your user experience by what you deem to be cool. Signing up is free and as easy as connecting your Facebook or Twitter profile to the site. The beauty of The Cools is that the items you browse are tailored to your tastes based on a sign-up quiz, what you mark as cool and which influencers you follow. Not only can you buy directly from designers and artists, but you can also put your hand up to sell your own work. What are you waiting for? Get on this before the hipsters do.
The World’s First Analogue App for iPhone
Whilst most app developers have been making analogue features digital, case in point Instagram, we now have a real analogue app on our hands. The folks at Honest&Smile in Barcelona who brought us The Love Box, a hand-made video mixer for iPhone, went back to the drawing board to bring the masses the world’s first (yes, I’m calling it) analogue app for iPhone, the AbracadabrApp. Housed in an original Moleskine notebook, the AbracadabrApp allows you to film a two-sided video using one iPhone camera lens. By moving a mirror on a slider users can video record two sides of a conversation at once, naturally appearing as a split screen. There are even manual Instagram-like filters. This crowd-funding project has already reached its target on Rock The Post with 11 days still to go. Get in quick before the first editions sell
Facebook Messenger Makes a Play for WhatsApp’s User Base
Facebook has released a Messenger update for Android that allows non-Facebook members to use the app by entering their mobile phone number. After speculation Facebook would try to acquire WhatsApp, they seem to have instead decided to compete for users. Whilst some think Facebook will take a successful challenge to WhatsApp, we’re not convinced. Given Messenger’s clunky interface, temperamental notification issues and slower image upload functionality, it will be a while yet until Facebook Messenger will convert devoted WhatsApp users. Making an update for iPhone would be a start.
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me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]