Almost all Aussie dads are turning to connected devices for everything from DIY to entertaining the kids, according to new research from Telstra ahead of Father’s Day on Sunday.
The telco’s research found that 92% of dads use a device such as a tablet or smartphone every day, with almost two-thirds consulting YouTube to learn how to make, build or fix things.
More than half of the fathers surveyed also said that having a connected device helps them stay connected to their children.
The top five apps dads are downloading fall into the categories of news (67%), banking (54%), social media (46%), games (44%), and sports (40%).
Scott McGibbony, director of consumer mobility at Telstra, said: “When it comes to gaming apps, Candy Crush Saga is the game of choice for younger dads while dads aged 45 and above prefer card game apps like Solitaire.
“We also see battle lines drawn when it comes to live sporting apps. The AFL Live app kicks goals with dads in Victoria, Tasmania, West Australia and South Australia, while the NRL app scores a try among dads in New South Wales and Queensland.”
Other findings in Telstra’s research included that 75% of dads use their connected devices at home the most, and that personal fitness apps are the least popular with only 5% of fathers having a fitness app. Victorian dads are the most likely to use a connected device to entertain their children, with two out of three saying they use it as a nanny tool.
Please login with linkedin to comment
With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]