Colgate unveils scratch and sniff fin

Colgate unveils scratch and sniff fin

Colgate has launched a new in-store execution with a scratch and sniff fin showcasing its products.

The brand worked with TorchMedia on the campaign which allowed customers to experience a range of Colgate-Palmolive brands, in The Fragrance Temptations Fin Take campaign.

According to TorchMedia the execution has increased engagement levels for shoppers with the interactive element on the path to purchase.

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