Colgate innovates point of purchase for Sensitive Pro-Relief

Published on: 25th February 2013 at 4:05 PM

Staff Writers

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Colgate has produced a new point of sale display to promote its Sensitive Pro-Relief range.

The campaign was designed by Channel 5 and executed by TorchMedia, using a shelf-mounted fin to catch attention at the point of purchase, asking questions about the relevant product.

It will run through March as part of a broader campaign.

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