Carat launches in Brisbane

Carat launches in Brisbane
SHARE
THIS



Carat has extended itself to Queensland, opening up a Brisbane office to provide more clients with the agency’s tools, thinking, resources and experiences.

Gabriela Merrick (pictured with Simon Ryan) has been also promoted to become managing director for Carat Brisbane.

Check out the full release below.

"Carat completes national presence with launch in Brisbane

Carat has extended its Australian presence, launching into the Queensland market to become a truly national agency.

The launch of Carat Brisbane will provide current and prospective clients with the agency’s global tools, thinking, resources and experience. Furthermore, the agency has integrated digital experts within every client service team and expanded the agency’s strategic resources by tapping into Carat’s 25-strong national strategy team.

Carat Brisbane launches with staff transitioned from fellow Dentsu Aegis Network media agency

Mitchells, with clients including Super Retail Group, Tatts Group, Super A-Mart, CUA and Flight Centre and the recently won Gourmet Garden.

Gabriela Merrick has been promoted to become Managing Director for Carat Brisbane.

Simon Ryan, CEO of Carat Australia & New Zealand, said: “At Carat we are focused on our mission to

Redefine Media – to do more than simply deliver media value for our clients, to build business value for our clients through media. We’re pleased to now be able to do this on a national scale, with a team experienced in the Brisbane market and under Gab’s leadership.”

“Gab comes to the role after 11 years with our group, most recently as General Manager of Mitchells

Queensland. She is known and respected throughout the Queensland industry and will be an integral part of Carat’s national executive team moving forward.”

“Our ongoing focus is to continue to invest in our strategic offering, to ensure that our influence in the market is backed by a strategically-led and innovative team that delivers powerful and effective ideas for our clients. We have one of the largest strategic footprints in the region with a 25-strong team headed by Gavin Ashcroft as well as the strategic resources of Carat globally, which translates to effective and powerful campaigns for our clients.”

Luke Littlefield, CEO of Dentsu Aegis Network Australia & New Zealand, said: “The opening of a

Brisbane office is the latest in a series of significant achievements for Carat that have led to its strengthened market position and Australia’s newest $1 billion agency. With an experienced and skilled national leadership team in place under Simon’s management, we are confident in Carat’s ability to continue to grow and to cement its leading position in Australia and New Zealand.”

Gabriela Merrick said: “Our people are excited to become part of Carat’s global network after a lengthy induction into the Carat way of working over the past few months, and I am proud to be at the helm of the agency’s launch in the Queensland market. Our clients will continue to have the benefit of our team’s local knowledge, with the added resources of Carat throughout Australia and more broadly around the world.”

The expansion into Brisbane comes at a pivotal time for Carat, with Simon Ryan appointed as

National CEO last year and putting in place a national leadership team including National Strategy

Director Gavin Ashcroft, National Digital Director Sarah James, and National Head of Investment & Partnerships Paul Brooks.

The agency is on an upward trajectory having recently won key clients in Mastercard, Sara Lee and L’Oreal, as well as being reappointed by long-term client Mondelez. The agency has an impressive track record when it comes to new business, having won 21 of the 25 pitches it has been part of in the past three years.

Kenny Stewart, a member of Dentsu Aegis Network’s executive leadership team, remains as head of the Brisbane office for the group, which also includes performance marketing agency Columbus, PR agency Haystac and lifestyle marketing business Team Epic."

Please login with linkedin to comment

Latest News

Noel Gallagher Wants To Sell Oasis’ Back Catalogue For $367M So The Songs Can Be Used In “McDonald’s Adverts”
  • Advertising

Noel Gallagher Wants To Sell Oasis’ Back Catalogue For $367M So The Songs Can Be Used In “McDonald’s Adverts”

Former Oasis guitarist and chief songwriter Noel Gallagher has announced he wants to sell the copyright to the band’s back catalogue so “they pop up in McDonald’s adverts for the rest of time” and he can take the royalties and go live on a super yacht. With a number of artists currently selling the rights […]

by B&T Magazine

B&T Magazine
Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank
  • Media

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank

Nine has announced a record six major sponsors for the 2021 season of adrenaline charged Australian Ninja Warrior. Leading health insurer AIA Australia joins Nutri-Grain, ALDI, Energizer, KFC and Bendigo Bank. Season five of Australian Ninja Warrior premieres Sunday June 20 and will feature innovative, bespoke in-show branding that compliments both the editorial of the […]

Cannes Lions Announces Awards Entry Numbers For 2021
  • Advertising

Cannes Lions Announces Awards Entry Numbers For 2021

Cannes Lions has published its entry numbers ahead of Cannes Lions Live, which will run from June 21-25. 29,074 pieces of work have been entered from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020. Simon Cook, managing director, LIONS, said that this was a […]

by B&T Magazine

B&T Magazine
Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

From Intern To Chief Of Staff In 5 Years: Atlassian’s Helen Xue Shares Her 3 Pillars For Professional Development
  • Partner Content

From Intern To Chief Of Staff In 5 Years: Atlassian’s Helen Xue Shares Her 3 Pillars For Professional Development

You could say that Helen Xue has experienced a rapid career trajectory, although that might be somewhat of an understatement. In the space of five years, she successfully progressed from an Intern at Atlassian to the Chief of Staff for Platform and Enterprise (which included a move from Sydney across the Pacific to San Francisco). […]

Partner Content

by B&T Magazine

B&T Magazine
Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]