The Travel Corporation has appointed Bohemia to its media strategy, planning, buying and digital buying after an open pitch.
A range of brands including Contiki, Trafalgar, Insight Vacations, Creative Holidays, AAT Kings and Uniworld boutique river cruises are run by the company, whose media is worth over $7m each year.
The account had previously sat with 303Lowe.
CEO The Travel Corporation Australia, John Weeks, said: “We reviewed a great selection of agencies and were presented with a raft of impressive ideas.
“After careful consideration, we have selected Bohemia to work with us across all brands, and we look forward to working with them in the near future. I would also like to take this opportunity to thank 303Lowe for their valued partnership during the past six years.”
Brett Dawson, founder and managing partner of Bohemia added: "We are excited by the opportunity to work alongside The Travel Corporation and its great group of brands.
“Travel is such an exciting and dynamic category, complete with an engaged purchase process, plenty of content creation and wonderful long-lasting memories.
“Our lead communications agency remit will allow us to deliver superior marketing outcomes through the marriage of the art of strategy with the science of direct response".
The contract starts form February 1 and runs for three years.
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