The Travel Corporation has appointed Bohemia to its media strategy, planning, buying and digital buying after an open pitch.
A range of brands including Contiki, Trafalgar, Insight Vacations, Creative Holidays, AAT Kings and Uniworld boutique river cruises are run by the company, whose media is worth over $7m each year.
The account had previously sat with 303Lowe.
CEO The Travel Corporation Australia, John Weeks, said: “We reviewed a great selection of agencies and were presented with a raft of impressive ideas.
“After careful consideration, we have selected Bohemia to work with us across all brands, and we look forward to working with them in the near future. I would also like to take this opportunity to thank 303Lowe for their valued partnership during the past six years.”
Brett Dawson, founder and managing partner of Bohemia added: "We are excited by the opportunity to work alongside The Travel Corporation and its great group of brands.
“Travel is such an exciting and dynamic category, complete with an engaged purchase process, plenty of content creation and wonderful long-lasting memories.
“Our lead communications agency remit will allow us to deliver superior marketing outcomes through the marriage of the art of strategy with the science of direct response".
The contract starts form February 1 and runs for three years.
Please login with linkedin to comment
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]