B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bohemia takes Travel Corporation from 303Lowe
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Bohemia takes Travel Corporation from 303Lowe
Media

Bohemia takes Travel Corporation from 303Lowe

Staff Writers
Published on: 10th December 2012 at 7:58 AM
Staff Writers
Share
2 Min Read
SHARE

The Travel Corporation has appointed Bohemia to its media strategy, planning, buying and digital buying after an open pitch.

A range of brands including Contiki, Trafalgar, Insight Vacations, Creative Holidays, AAT Kings and Uniworld boutique river cruises are run by the company, whose media is worth over $7m each year.

The account had previously sat with 303Lowe.

CEO The Travel Corporation Australia, John Weeks, said:  “We reviewed a great selection of agencies and were presented with a raft of impressive ideas.

“After careful consideration, we have selected Bohemia to work with us across all brands, and we look forward to working with them in the near future. I would also like to take this opportunity to thank 303Lowe for their valued partnership during the past six years.”

Brett Dawson, founder and managing partner of Bohemia added: "We are excited by the opportunity to work alongside The Travel Corporation and its great group of brands.

“Travel is such an exciting and dynamic category, complete with an engaged purchase process, plenty of content creation and wonderful long-lasting memories.  

“Our lead communications agency remit will allow us to deliver superior marketing outcomes through the marriage of the art of strategy with the science of direct response".

The contract starts form February 1 and runs for three years.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
Megan Moloney.
Shout Digital Pinches We Lysn’s Megan Moloney As Chief Customer Officer
10/07/2025
Mark Bouris.
NOVA Entertainment Partners With Mark Bouris’ Mentored Studios Podcast Platform
10/07/2025
Samsung Mobile Unveils New Galaxy Z & Watch8 Series In National Campaign
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?