Berlei makes bouncing a breeze
Pacific Brands has launched a new campaign for bra brand Berlei featuring two models bouncing on big red balls.
Called ‘Bounce’, it is the first campaign to come from agency duo Host Sydney and Parlour since their appointment in November last year.
The campaign intends to educate women on the importance of wearing a sports bra when exercising after research conducted by Berlei and the Australian Institute of Sport revealed that even a 12B breast can bounce up to 8cm when unsupported.
Emily Small, marketing manager of Berlei said: “We wanted to talk to women at a time of year when getting fit and healthy is most relevant to them.
"We all make New Year’s resolutions to look after our bodies and a Berlei sports bra is crucial to protecting even smaller breasts when exercising. Berlei bras are endorsed by the AIS and do offer protection for all breast sizes – right through from jogging to doing pilates."
Suzie Shaw, MD of Host said: "it’s a new, fresh and fun campaign for Berlei and has been a great way to start the new working relationship between Host and Pacific Brands."
The campaign kicks off with a fully integrated campaign including TV, cinema, Out-of-Home, print, POS and digital.
http://www.youtube.com/watch?v=HEeY8FN5REQ
Credits: client Pacific Brands, creative Host Sydney and Parlour, art director Jo Swan (Parlour), copywriter Tiara Lowndes (Parlour), director Paola Morabito (Curious Films), photographer Simon Lekias.
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