B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Berlei makes bouncing a breeze
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Berlei makes bouncing a breeze
Advertising

Berlei makes bouncing a breeze

Staff Writers
Published on: 10th January 2013 at 12:21 PM
Staff Writers
Share
2 Min Read
SHARE

Pacific Brands has launched a new campaign for bra brand Berlei featuring two models bouncing on big red balls.

Called ‘Bounce’, it is the first campaign to come from agency duo Host Sydney and Parlour since their appointment in November last year.

The campaign intends to educate women on the importance of wearing a sports bra when exercising after research conducted by Berlei and the Australian Institute of Sport revealed that even a 12B breast can bounce up to 8cm when unsupported.

Emily Small, marketing manager of Berlei said: “We wanted to talk to women at a time of year when getting fit and healthy is most relevant to them.

"We all make New Year’s resolutions to look after our bodies and a Berlei sports bra is crucial to protecting even smaller breasts when exercising. Berlei bras are endorsed by the AIS and do offer protection for all breast sizes – right through from jogging to doing pilates."

Suzie Shaw, MD of Host said: "it’s a new, fresh and fun campaign for Berlei and has been a great way to start the new working relationship between Host and Pacific Brands."

The campaign kicks off with a fully integrated campaign including TV, cinema, Out-of-Home, print, POS and digital.

http://www.youtube.com/watch?v=HEeY8FN5REQ

Credits: client Pacific Brands, creative Host Sydney and Parlour, art director Jo Swan (Parlour), copywriter Tiara Lowndes (Parlour), director Paola Morabito (Curious Films), photographer Simon Lekias. 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?