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Reading: Beaumont Tiles creates StylePad
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B&T > Advertising > Beaumont Tiles creates StylePad
Advertising

Beaumont Tiles creates StylePad

Staff Writers
Published on: 8th January 2013 at 11:55 AM
Staff Writers
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Beaumont Tiles has enlisted Adelaide digital agency CDAA to create a new web app allowing customers to research and collate their product choices in an online ‘StylePad’.

The new feature allows shoppers to collate content from product catalogues, image galleries and inspiration pages and the bespoke style quiz which can then be sent to the retailer to get a quote.

CDAA digital marketer Danielle Tessari said: “Consumers are using multiple screens to research and make their buying decisions.

“Something like the StylePad created for Beaumont Tiles enables businesses to engage and capture shoppers during the online research phase before they even think about entering a bricks and mortar store.”

Alyce Capurso, brand manager at Beaumont Tiles said: "The StylePad is a great innovation, it makes it easy for customers to collect all their ideas in one place for a new home or renovation project. And for Beaumont Tiles – it draws the line between web and the bricks and mortar store”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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