Aussie ad spend growth downgraded

Aussie ad spend growth downgraded
SHARE
THIS



Australia’s ad spend growth for 2013 has been downgraded by global marketing intelligence firm WARC from its initial predictions last August.

WARC, which uses a panel of media agencies and marketers across the globe, is now predicting ad spend to rise by 2.1%, down from 3.6% predicted last year.

Globally marketing budgets have been forecast to increase by 4%, whilst total ad spend is expected to increase by 5.5%, although all countries except Brazil have seen forecasts downgraded.

Suzy Young, data editor at Warc said: "In 2012, the industry benefited from the Olympics and the US presidential election.

“In 2013, we're all keen to see how advertising holds up without these quadrennial factors. There are still risks for global economic growth. Marketers are not ready to adjust their cautious approach just yet. "

Unsurprisingly Europe looks set to be the hardest hit, with Spain and Italy set to record negative ad spend this year, and France growth of 0.1%, with powerhouse Germany at 1.2%.

Emerging economies Russia (12.3%), China (10.9%), Brazil (9.8%) and India (8.5%) are at the top of the league table, ahead of Canada (3.7%), the UK (3%) and US (2.2%).

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]