Adam Ferrier joins CumminsRoss

Adam Ferrier joins CumminsRoss
SHARE
THIS



Naked Communications founder Adam Ferrier is joining CumminsRoss as chief strategy officer.

The former founding partner and global head of behavioural science at Naked, who announced he had resigned just over two weeks ago, is also joining CumminsRoss as an equity partner, taking part-ownership of the business.

Ferrier, who lives in Melbourne where CumminsRoss is also based, told B&T: “I have had a lot of involvement with Sean Cummins, Cummins and Partners and CumminsRoss over the years. We have worked with each other a few times and have competed against each other too, but I have always been really impressed by their work. They are nice, smart people and I am excited about joining them.”

He will be starting at CumminsRoss in early December. As chief strategy officer, Ferrier will be working closely alongside Kirsty Muddle, head of strategy and media.

He added that he is also excited to be joining an independent agency with a difference, saying: “The old proverb quoted by Matchbox20 says it best –‘every new beginning comes from some other beginnings end’.

It's really exciting to be joining an agency with such a progressive business model, but at the same time sad to be leaving an agency that had such a significant impact on the industry. But I'm of course elated to be joining an independent agency again.”

On leaving Naked, he told B&T: “I was excited to be leaving Naked, to be frank. I had put my heart and soul into my nine years there and had been very excited about what we had achieved for people to turn up to every day. But I am still very future-focused.

“There has been a lot of change at Naked and there will continue to be a lot more as they continue to evolve to their next stage.”

Sean Cummins, CEO at CumminsRoss, said: “I have known Adam and of his work for years. Whilst he was a fierce competitor and intellect, I couldn’t help myself agreeing with him and wanting to work with him.

“Adam is daring, brave and swashbuckling, and he makes people think better. To be able to think radical you must also first be logical, and Adam has a searing common sense.”

Cummins added that his agency has big plans for the future: “Our agency is not content with being boutique in size. We owe it to our clients to have the best in the business. It’s time to scale up.”
CumminsRoss is also the first creative agency to be bringing media and creative back together.

Ferrier said: “The other reason I’m so attracted to CumminsRoss is that they have quietly put the genie back into the bottle and put creative and media back together. It’s the most modern and strongest agency business model in Australia.”

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]