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Reading: AFR Magazine goes for triple impact cover
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B&T > Advertising > AFR Magazine goes for triple impact cover
Advertising

AFR Magazine goes for triple impact cover

Staff Writers
Published on: 27th September 2013 at 12:20 PM
Staff Writers
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Three front covers feature on the Australian Financial Review Magazine’s annual Design issue, in a campaign sponsored by Lexus.

The three covers feature the theme of the 2013 issue: Dream, Make, Think.

The ‘Dream’ cover features advertising guru David Droga, the ‘Make’ cover shows furniture designer and maker Laura McCusker, and the ‘Think’ cover has a photo of architect Callum Fraser.

The multiple covers are sponsored by Lexus, which is running two full page ads facing the consecutive covers.

Jeni Porter, AFR Magazine editor, said: “In magazine publishing, the impact of the front cover is all important. Giving the Design issue three front covers is a fresh and powerful way to engage our readers, and has provided Lexus with a unique way of showcasing its brand.”

Mandy Reusche, executive business director at TMS, Lexus’ media agency, added: “For the launch of the Lexus IS line, we wanted a powerful and innovative print media execution. We are using the media in a way which allows Lexus to stand out from other advertisers.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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