9.8 Million Mentions Worldwide For The Mannequin Challenge

9.8 Million Mentions Worldwide For The Mannequin Challenge

Since October 2016, the Mannequin Challenge has taken the internet by storm. Spredfast, a social media software company, has closely watched the reactions on Twitter globally and has found some compelling key findings.

If you haven’t yet heard of the Mannequin Challenge, it is defined as a viral Internet video trend where people remain frozen in action like mannequins while a video is recorded, usually with the song “Black Beatles” by Rae Sremmurd playing in the background.

Since the beginning of October, there have been 9.8 million mentions on Twitter for the Mannequin Challenge around the world while the 2014 Ice Bucket Challenge received 4.4 million.

“Looking at the data, it is evident that the Mannequin Challenge is a trending social media topic that has become popular around the globe.

“Comparing to the phenomenon that was the Ice Bucket Challenge two years ago, we are seeing that when it comes to the Mannequin Challenge, the Twitter numbers have doubled with millennials, celebrities and countless global brands joining the social media conversation,” said Adrian Mottershead, Head of ANZ at Spredfast.

The sentiment regarding the challenge has also been pretty positive with 26 per cent of twitter users happy about the Mannequin Challenge and only four per cent negative.

For the global audience demographics, we can see mostly millennials and generation Z are taking the Mannequin Challenge with an even split in genders.

As the Mannequin Challenge is in a video form, it has also been spreading through twitter very easily with many retweets and shares. The top videos are:

    • @whereesKB – “This is so powerful. The best mannequin challenge I saw.”
      145,013 retweets and 164,209 likes.
    • @Kingkeraun “#MannequinChallenge”
      144,058 retweers and 174,279 likes.
    • @okayalyssa “BRO LOOK AT THE F***ING CAT ?? #mannequinchallenge”
      27,253 retweets and 28,923 likes

    Like all social media phenomenon’s, the Mannequin Challenge has caught the attention of celebrities and brands who have jumped on board with great enthusiasm. Some of the notable videos on Twitter are:

    • @PaulMcCartney – “Love those Black Beatles #MannequinChallenge”
    • @HillaryClinton – “Don’t stand still. Vote today: http://hillaryclinton.com/locate #ElectionDay #MannequinChallenge”
    • @dallascowboys – “That 7-1 feeling #mannequinchallenge”
    • @cavs – “Freezing our @WhiteHouse visit in time forever with @FLOTUS #MannequinChallenge”
    • @TheEllenShow – “MannequinChallenge”
    • @BritneySpears – “We use our bodies to make our own #MannequinChallenge ? THANK YOU for voting #PieceOfMe for @TheBestOfLV!!!”

    Top hashtags/topics associated with the Mannequin Challenge included: 

    • Blac Chyna – because she did the Mannequin Challenge while she was in labour
    • #electionday – because Hillary Clinton did the Mannequin Challenge on Election Day
    • Student Section – because of this big and difficult Mannequin Challenge at a football game

    To coincide with the Rogue One film screening in Australia, Star Wars AUNZ also took on the challenge: “We gave fans one mission: Celebrate #RogueOne tickets on sale by creating The Ultimate Star Wars #MannequinChallenge. Mission complete.”

    Will the popularity of the Mannequin Challenge continue into 2017? Only time will tell, unless a new challenge comes again to shake the social media world.

     




    Please login with linkedin to comment

    mannequin challenge Social Media

    Latest News

    Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
    • Opinion

    Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

    Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

    Opinion

    by B&T Magazine

    B&T Magazine
    Reddit Recap Reveals That Aussies Went Nuts For The Tillies, Eurovision And, Erm, Finance
    • Technology

    Reddit Recap Reveals That Aussies Went Nuts For The Tillies, Eurovision And, Erm, Finance

    Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]

    Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
    • Marketing

    Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

    Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

    Spikes Asia Announces Its 2024 Jury Line-Up
    • Marketing

    Spikes Asia Announces Its 2024 Jury Line-Up

    Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]

    Assembled Media Inks TikTok Creator Campaign for BIC
    • Campaigns

    Assembled Media Inks TikTok Creator Campaign for BIC

    Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

    Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
    • Media

    IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

    IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

    Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
    • Media

    Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

    Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

    January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
    • Marketing

    Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

    NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

    DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
    • Marketing

    DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

    Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

    Three New Hires At Amplify
    • Marketing

    Three New Hires At Amplify

    Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

    Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
    • Media

    Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

    Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]