3M Wants To ‘End Manky’ In First Campaign From PENSO

3M Wants To ‘End Manky’ In First Campaign From PENSO
SHARE
THIS



Wound protection specialist 3M is urging Australians to end the use of gross old bandages that fall off in the shower or changing room in a new campaign from PENSO.

The 3M brand is using humour to poke fun at everyday situations by referring to how other bandages aren’t as adhesive or durable as the Nexcare Blister care range.

Melbourne-headquartered global growth consultancy PENSO, which was appointed by 3M last year for a range of its products following a pitch, has used common situations to highlight the product benefits of the Nexcare range.

The integrated campaign includes digital, social, point of sale, SEM and sampling, and will roll out across Australia and New Zealand in the coming weeks.

3M's 'End manky' campaign

3M's 'End manky' campaign

3M's 'End manky' campaign

3M's 'End manky' campaign

Constantine Frantzeskos, founder and chief executive at PENSO, said: “In a cluttered category, our first campaign for Nexcare cuts through the noise with a very distinctive and memorable campaign that highlights how its range of quality foot care products are durable and can cope with everyday challenges.

“We’re excited to be working with 3M to drive growth of this challenger brand.”

Diana Cornall, senior brand manager for 3M Consumer Health Care’s Nexcare brand in Australia and New Zealand, said: “The PENSO team came up with a fantastic creative concept for the 3M Nexcare Brand.

“It cuts through and evokes an emotional response that resonates with everybody. We didn’t want boring medical style advertising, we wanted something that people will remember. We wanted to highlight our product strengths.

“We have presented this to our channel accounts and the reaction has been strongly positive, and we are looking forward to seeing the consumer reaction to it and believe it has strong potential for consumer interaction and user-generated content. #endmanky.

“The key objectives of this campaign are to increase sales, brand awareness and trial. By urging consumers to ‘End manky’ PENSO has developed a proposition that demonstrates Nexcare’s benefits in a humorous and relatable way.”

Please login with linkedin to comment

3m End manky penso

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine