Troubled Southern Cross Austereo will restart advertising on 2Day FM from Thursday and pay at least $500,000 towards funds for the family of nurse Jacintha Saldanha from the profits.
The station has been without ads since Saturday, after the nurse apparently committed suicide after fielding a prank call from DJs Mel Greig and Michael Christian, and passing it through to the pregnant Duchess of Cambridge’s personal nurse last week.
Today the company released a statement saying all profits from any ads between now and the end of the year, with a minimum of $500,000, will be paid to an “appropriate fund” to benefit the family.
It is estimated they have been losing around $100,000 a day because of the ad ban, but major backers Coles and Testra have said they will not advertise on the station again after the prank call.
A statement from CEO Rhys Holleran said: “We are very sorry for what has happened. It is a terrible tragedy and our thoughts continue to be with the family. We hope that by contributing to a memorial fund we can help to provide the Saldanha family with the support they need at this very difficult time.