Twenty-Seven Year Old Australian Margaret Zhang Appointed Editor Of Vogue China

Twenty-Seven Year Old Australian Margaret Zhang Appointed Editor Of Vogue China
Kathleen Farmilo
By Kathleen Farmilo
SHARE
THIS



Margaret Zhang, a 27-year-old Sydneysider and fashion expert with more than 1.2 million Instagram followers, has been named editorial director of Vogue China. She is the youngest person to ever hold the editorial director position in any of Vogue’s global publications.

Zhang began her career as a blogger and influencer – indeed, this will be her first time editing a magazine. At sixteen she started her first blog, Shine By Three, before attending the University of Sydney where she studied law and commerce.

Her appointment may represent a shift towards an increasingly digital focus for the publisher, whose previous editor Angelica Cheung has been in the position for sixteen years. Cheung founded the Chinese branch of the masthead.

Zhang has appeared on the cover of a number of magazines, and is also known for her consulting work with top brands, including Google, YouTube, Moncler, and Mulberry, looking to move into the Chinese market.

She has also worked with Vogue China in the past, having launched two digital covers for Vogue ME China, aimed at targeting millenialls.

In a statement, she said, “There’s a lot of context about China that is lost; often it’s looked at as this one monolithic entity, as opposed to a country of individuals and innovations.”

“I think Vogue China has an immense platform to communicate about those individuals not only to the world but to its own citizens. There’s a huge opportunity to champion local talent — in film, music, and the fine arts, in addition to fashion — and bring it to a global stage because it’s such a recognizable brand and so trusted.”

Her priorities as editor will be sustainability, diversity, and inclusion as she pivots the masthead towards a younger readership.

“It’s not about having a green issue here or a sustainability conversation there. It’s about how you practice those principles, and it’s the same thing with diversity.”

She grew up in Sydney after her parents relocated from Huangyan in China’s Zhejiang province, and is also a classically trained pianist and ballerina.

Anna Wintour, Vogue‘s global editorial director, said, “her international experience, exceptional multiplatform digital expertise, and wide-ranging interests are the perfect combination to lead Vogue China into the future.”

Zhang plans to relocate to Beijing as soon as pandemic restrictions allow, but is currently editing the magazine from Sydney.

Featured Image: Instagram/@margaretzhang

Please login with linkedin to comment

vogue china

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

Recommended

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]