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2021 WARC Effective 100: Aussie & Kiwi Agencies Hold Their Own

2021 WARC Effective 100: Aussie & Kiwi Agencies Hold Their Own
B&T Magazine
Edited by B&T Magazine

The antipodean agencies have once again proven they can mix it with the best in the world’s with several agencies scoring big on the recently released 2021 WARC Effective 100.

To compile the WARC Effective 100, the Ascential-owned business tracks different advertising competitions around the world – all of them require entrants to show the impact of a campaign. Campaigns (and the brands and agencies behind them) are awarded points based on the prizes they win in those competitions.

For Top Creative Agencies, Colenso BBDO in New Zealand ranked second with an impressive 92.9 points, followed closely by BMF Australia (main photo) which scored 92.1.

Ogilvy Australia took seventh place with 71.9 points, followed by fellow Sydney-based agency, The Monkeys, which scored 70.7 points.

DDB Aotearoa claimed eleventh place with 66.2 points, while whiteGREY came in at 22 with 46.5 points.

Auckland’s BC&F Dentsu took 26th place, scoring 42.8 points, with Sydney’s Leo Burnett hot on its fellow antipodean’s heels with 42.7 points.

Further down the list, Stanley St came in at 42, with 33.7 points, while The Brand Agency in Perth snuck in at 49 with 32.7 points.

While the Top Media Agencies Category wasn’t as hotly contested by the Aussies and Kiwis, they still made their mark, with Auckland’s Carat claiming bronze with 51.6 points.

Red Star ranked 23rd with 26 points, while Mindshare in Sydney came in a few spots down at 27th with 21.7 points.

Sydney’s MediaCom agency scored 20.5 points and claimed spot 36, while fellow-Sydney agency, Spark Foundry tied with Auckland’s Mindshare at 38, both scoring 20 points.

The Top Digital/Specialist Agencies category saw Sydney’s Affinity cement its spot as Australia’s most effective digital agency for the third year running, claiming second place with 39.5 points.

MKTG came in seventh place with 25.6 points, while Traffik snuck into the top ten with 21.7 points, and Prism took 14 with 20.5 points.

Melbourne finally received a shout-out with Atomic Media scoring 13 points and claiming spot 24, while, further down, the Sydney agencies scored a three-way-tie with Edelman, iProspect, and Isobar all ranking 39 with 10.2 points each.

In other categories, McCann WorldGroup was named the Top Agency Network tallying 694.1 points, while WPP took out Top Holding Company with 1897 points.

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