150 Adlanders To Be Locked Up In Prison To Help Youth At Risk

150 Adlanders To Be Locked Up In Prison To Help Youth At Risk

This May, 150 senior leaders from the media, marketing, tech and creative industry will spend a night in prison as part of UnLtd’s Adland Bail Out events in Sydney and Melbourne.

The ‘inmates’ will swap their usual evening wear for prison uniforms, solitary confinement and prison grub to experience what life really is like for many young people at risk.

If they want to be released the next day, each participant is required to raise $1,000 as their ‘bail’.

The event is organised by UnLtd and Whitelion and provides a unique opportunity to step outside the ‘media bubble’ and into the shoes of a young person that has been disconnected from the community due to abuse and neglect, drug addiction and poverty.

It exposes ‘inmates’ to the realities of life on the inside – they will be stripped of possessions (including those precious mobile phones!), fingerprinted, photographed and subjected to interrogation before spending the night in the cells.

Screen Shot 2019-04-12 at 10.58.05 am

UnLtd CEO Chris Freel said: “This event is incredibly powerful because it takes most of us to a place that we have never been, where we get to understand and experience what life is like for kids who have been locked up.

“Often young people find themselves incarcerated because they have had nobody to guide them, nobody to believe in them and offer them hope and a positive life.

“So, we lock them up and basically set many of them on a path that they will never recover from. Whitelion and UnLtd firmly believe in rehabilitation. If we can’t rehabilitate children, then who can we help? The money and awareness raised from this event will ensure that there is hope for many young people and not a life behind bars.”

In 2018, the events in Sydney and Melbourne saw 80 leaders getting locked up raising over $160,000 for Whitelion, funding a critical outreach program assisting some of the most at-risk young people with locating stable housing, finding employment, engaging with education and accessing mental health support.

This year, the target is to raise over $200,000 across Sydney and Melbourne.

GroupM digital strategy & investment officer Vanessa Hunt is one of the ‘repeat offenders’ returning to prison for the second time.

She said: “In 2018 I joined the UnLtd team and other industry leaders to spend my first night in jail. It was one of the most impactful events I have ever been a part of. It highlighted to me one of the biggest challenges our society faces today.”

“Youth being at risk is not an isolated problem, it’s a problem that affects everyone and is everyone’s responsibility to address. This year I wanted to go back behind bars to show my support for this incredible event.

“With a young industry like ours it’s evident that great kids given the opportunity can do great things and literally change the world. By raising money and awareness through Bail Out, we’re helping Whitelion bring better opportunities to young people who need them.”

An awareness campaign for Whitelion, created by Ogilvy will also be launched at the event.

The first intake of 2019 inmates are:

Media Owner Gang:

Andrew Brain, Pacific Magazines

Dan Stinton, The Guardian

Guy Burbidge, Val Morgan

James Bayes, Seven West Media

James McManus, Pedestrian

Max Eburne, JCDecaux

Natalie Stanley, VOM Network

Neil Robinson, News Corp

Nicole Bence, Pacific Magazines

Oliver Newton, JCDecaux

Paul Blackburn, News Corp

Paul Butler, Val Morgan Outdoor

Paul Brooks, Nine

Rachel Tikey, Pedestrian

Scott Corcoran, Nine Australian Community Media

Sev Celik, Tonic Health Media

Tony Kendall

Creative Gang:

Akim Azzi, Suncorp

Alex Lowes, Tourism Australia

Alex Hayes, Clear Hayes

Andy Wright, Streamtime

Brent Smart, IAG

Carol Morris, Suncorp

Claire Salvetti, One Green Bean

Clive Prosser, Advertising Week APAC

Damien Pashby, Ogilvy

John Bastick, B&T

Karen Halligan, KPMG

Luke Hawkins, Ogilvy

Maureen Brooks, Indigenous Literacy Foundation

Michelle Holland, Ogilvy

Paul Everson, JWT

Priya Patel, DDB

Rebecca Darley, Westpac

Rob Pyne, Realizer

Sally Kissane, Ogilvy

Shani Langi, Usual Suspects

Sharice Bellantonio, Usual Suspects

Sudeep Gohil, KPMG

Toby Harrison, Ogilvy

Vivienne Kelly, Mumbrella

Media Agency Gang:

Bendon McKeon, Group M

Gavin Gibson, OMD

Greg ‘Sparrow’ Graham

Jonny Cordony, Zenith

Kim Hamilton, OMD

Kristian Kroon, Omnicom Media Group

Lisa Gray, IPG Mediabrands

Luke Hutchinson, Hearts & Science

Peter Vogel, Wavemaker

Philippa Noilea-Tani, Wavemaker

Ryan Hedditch, Posterscope

Simon Williams, Carat

Stephanie Douglas-Neal, PHD

Venessa Hunt, Group M

Virgina Hyland, Hyland Media

Wendy Gower, Hearts & Science

Tech Gang:

Angus Keene, Twitter

Adrian Vallelonga, Google

Carolyn Bollaci, Facebook

Catherine Bowe, Facebook

Natalie Hodges, Domain

Paul Sigaloff, Verizon Media

Paul Kent, Sizmek

Peter Barry, Pubmatic

Rachel Page, Verizon Media

Ricky Chanana, Unruly

Stephanie Famolaro, The Trade Desk

Tom Weaving, The Trade Desk

Melbourne Bail Out ‘inmates’ confirmed so far:

Ally Henthorn, oOh! Media

David Ponce de Leon, Ogilvy

Gavin Macmillan, Ogilvy

Jason Pellogrino, Domain

Jessica Christakakis, oOh! Media

Joseph Lyons, REA

Luke Burr, Verizon Media

Luke Smith, Seven West Media

Mel Green, Facebook

Michael Emmerson, Posterscope

Nick Gill, Google

Paul Bates, REA

Sarah James, Initiative

Stuart Jaffray, Starcom 

To help your favourite industry personality reach their bail and be released from prison, please head to bailout.org.au.

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