B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Nike Named Spikes Asia Advertiser Of The Year
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Nike Named Spikes Asia Advertiser Of The Year
Marketing

Nike Named Spikes Asia Advertiser Of The Year

Staff Writers
Published on: 11th September 2019 at 12:06 PM
Staff Writers
Share
5 Min Read
SHARE

The Spikes Asia Festival of Creativity has announced Nike as this year’s recipient of the Advertiser of the Year award. The accolade recognises a brand that sets the standard of excellence through the quality and innovation of its creative work in Asia.

Established as one of the best-known brands in the world, Nike continually demonstrates boundary-breaking creative bravery through its marketing and communications. Globally and across Asia Pacific, Nike brings an unparalleled understanding of its audiences and produces emotionally effective work that demonstrates the highest standard of creative excellence.

In 2018-2019, the creative work by Nike, coming out of Greater China has seen strong recognition. For FIFA 2018, Nike made a brave move by choosing to dominate just the Quarter Finals, because it is when audience attention in China peaks, as the number of favourite players on the field are at the maximum. The brand also gave young footballers the chance to record and share their favourite moments using specially installed on field cameras, which caught the six seconds before and after a goal.

Nike also reaffirmed its ability to not only inspire, but to also physically enable a new generation of ballers in Beijing and keep the city’s moniker of “Hoops City” indisputable. And, looking to the future of athletes across China, Nike made waves during Children’s Day in June when it launched an epic Douyin challenge that got kids and their families moving. In this playful campaign, parents and kids were inspired and activated to get moving towards a bright future in sports by channeling the creative power of kids in the fun of motion and music.

Nike is no stranger to the Spikes Awards Festival, winning 13 Spikes since 2016: 9 Bronze, 2 Silver and 2 Gold Spikes in Film and Digital Craft. Notable winning work includes Nike Hyper Court, a collaboration with Google and BBH Singapore that engaged Philippine basketball players through a digital and physical experience, which aimed to improve the skills of the nation’s young players; and ‘Run It’, an original song and sport-driven music video that presented the rarely seen side of modern Korea, challenging gender roles and cultural stereotypes.

Commenting on the announcement, Joe Pullos, festival director of Spikes Asia, said, “We’re delighted to honour Nike with the coveted Spikes Asia Advertiser of the Year award, it’s so well deserved. Nike is synonymous with purpose-driven creativity that engages audiences at scale and it’s fantastic that we’re able to celebrate them for continually excelling in creative marketing and communications in the APAC region.”

Nike will accept the award onstage at the Spikes Asia Awards Show on Friday 27 September 2019 in Singapore. Speaking on the announcement, PT Black, senior director, integrated media and strategic brand partnerships for Nike Greater China, said, “Winning Advertiser of the Year at Spikes Asia is great recognition of our continued effort to deliver innovative products, experiences and services to inspire athletes. It’s been a great year of creativity for us in this very dynamic region and across the world powered by our amazing team across the region. We would also like to thank all the partners that have worked with us who we know put in a level of passion that goes well beyond what the job description asks for.”

The Awards Show will culminate the three-day Spikes Asia Festival, where the creative community from across Asia Pacific comes together to learn and be inspired by industry leaders and creative change-makers, such as Linna Zhao, Head of Insights, Wavemaker China; Michael Roth, Chairman, Interpublic Group; and Wei Soong Toh, Singaporean para swimmer. Nike will also be speaking on the main Inspiration Stage during the Festival.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Nike, spikes asia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?