$10,000 Prize Package Up For Grabs At Salmat’s Creative Showdown

$10,000 Prize Package Up For Grabs At Salmat’s Creative Showdown
SHARE
THIS



Australia’s best creative duos will battle it out in a creative hackathon to produce the best Letterbox Media concepts for The Fred Hollows Foundation, which will be turned into a national campaign by customer engagement specialist Salmat.

Today Salmat, announced “I Wish I’d Thought of That”, a new advertising competition inviting creatives to show off their talent and ingenuity while helping a worthy Australian charity.

“Creative genius abounds in Australia and we can’t wait to see what happens when we bring that to bear on such a worthy cause like The Fred Hollows Foundation,” said Luke Sullivan, national head of agency sales and one of the competition judges. “For too long Letterbox Media has been under-valued in ad-land. We are confident that the ‘I Wish I’d Thought of That’ competition will showcase just how creative, innovative and effective it can be.”

SalmatShowdown_Logo_updated-(1)

The competition will be hosted from 6pm on Friday 1st May with Stuart Gregor, founder of Liquid Ideas, acting as MC. Teams of two will converge on Harbour 220 in Sydney where they will receive the final instalment of the creative brief from The Fred Hollows Foundation. They will then have two hours to brainstorm and create the best possible Letterbox Media concept and then present it to the judges.

The winning team will not only have their idea turned into a national campaign, they’ll also walk away with a $10,000 prize package including:

  • Tickets, flights, accommodation and $2,000 spending money to attend Spikes Asia
  • Authored submissions into the Spikes Asia Awards and the ADMA Australian Creativity & Effectiveness Awards
  • A fine-dining experience at Rockpool Bar and Grill Sydney

The entries will be judged by some of the industry’s leading lights including executive creative directors Ashadi Hopper from Lowe Profero and Brian Merrifield from common ventures; Salmat’s national head of agency sales, Luke Sullivan; Fred Hollows’ associate director, marketing and fundraising, Nicola Stewart; and B&T’s very own editor in chief, David Hovenden.

Judge and Fred Hollows representative Nicola Stewart said, “We’re so excited to be a part of the ‘I Wish I’d Thought of That’ competition and can’t wait to see the results on the night.  We are a big user of Letterbox Media and know just how much impact a well-executed campaign can have. We’ll be looking for a campaign that is original, inspired and demonstrates an ability to drive awareness and donations for The Foundation.”

The Fred Hollows Foundation is an international development organisation founded in Australia in 1992 by the late eye surgeon Fred Hollows. The Foundation focuses on treating and preventing blindness and other vision problems in 21 countries around the world.

To register for the competition, aspiring entrants must find a team mate and register here before Friday 24th April. You can also follow #salmatshowdown on Twitter to join the conversation and receive early clues on the brief.

Competition details:

When: 6pm-10pm, Friday 1st of May, 2015
Where: Harbour 220 – Level 15, Hudson House, 131 Macquarie Street, Sydney NSW 2000

Cost: Free to enter

To register: Register interest by Friday 24th April here

Please login with linkedin to comment

Collaboration real living Windows

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]

Opinion

by B&T Magazine

B&T Magazine
George Savvides Appointed As SBS Chair
  • Media

George Savvides Appointed As SBS Chair

SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today.  SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
  • Media

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland

Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]

by B&T Magazine

B&T Magazine
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
  • Campaigns

QUT Launches Refreshed ‘Real World’ Campaign Via BCM

QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
  • Technology

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad

To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.