$10,000 Prize Package Up For Grabs At Salmat’s Creative Showdown

$10,000 Prize Package Up For Grabs At Salmat’s Creative Showdown

Australia’s best creative duos will battle it out in a creative hackathon to produce the best Letterbox Media concepts for The Fred Hollows Foundation, which will be turned into a national campaign by customer engagement specialist Salmat.

Today Salmat, announced “I Wish I’d Thought of That”, a new advertising competition inviting creatives to show off their talent and ingenuity while helping a worthy Australian charity.

“Creative genius abounds in Australia and we can’t wait to see what happens when we bring that to bear on such a worthy cause like The Fred Hollows Foundation,” said Luke Sullivan, national head of agency sales and one of the competition judges. “For too long Letterbox Media has been under-valued in ad-land. We are confident that the ‘I Wish I’d Thought of That’ competition will showcase just how creative, innovative and effective it can be.”


The competition will be hosted from 6pm on Friday 1st May with Stuart Gregor, founder of Liquid Ideas, acting as MC. Teams of two will converge on Harbour 220 in Sydney where they will receive the final instalment of the creative brief from The Fred Hollows Foundation. They will then have two hours to brainstorm and create the best possible Letterbox Media concept and then present it to the judges.

The winning team will not only have their idea turned into a national campaign, they’ll also walk away with a $10,000 prize package including:

  • Tickets, flights, accommodation and $2,000 spending money to attend Spikes Asia
  • Authored submissions into the Spikes Asia Awards and the ADMA Australian Creativity & Effectiveness Awards
  • A fine-dining experience at Rockpool Bar and Grill Sydney

The entries will be judged by some of the industry’s leading lights including executive creative directors Ashadi Hopper from Lowe Profero and Brian Merrifield from common ventures; Salmat’s national head of agency sales, Luke Sullivan; Fred Hollows’ associate director, marketing and fundraising, Nicola Stewart; and B&T’s very own editor in chief, David Hovenden.

Judge and Fred Hollows representative Nicola Stewart said, “We’re so excited to be a part of the ‘I Wish I’d Thought of That’ competition and can’t wait to see the results on the night.  We are a big user of Letterbox Media and know just how much impact a well-executed campaign can have. We’ll be looking for a campaign that is original, inspired and demonstrates an ability to drive awareness and donations for The Foundation.”

The Fred Hollows Foundation is an international development organisation founded in Australia in 1992 by the late eye surgeon Fred Hollows. The Foundation focuses on treating and preventing blindness and other vision problems in 21 countries around the world.

To register for the competition, aspiring entrants must find a team mate and register here before Friday 24th April. You can also follow #salmatshowdown on Twitter to join the conversation and receive early clues on the brief.

Competition details:

When: 6pm-10pm, Friday 1st of May, 2015
Where: Harbour 220 – Level 15, Hudson House, 131 Macquarie Street, Sydney NSW 2000

Cost: Free to enter

To register: Register interest by Friday 24th April here

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