Zoom Rebrands Team Chat Amidst Technical Updates

Zoom has unveiled additional features and a new name for Zoom Team Chat (previously named Zoom Chat), the company’s collaboration hub that empowers teams to communicate quickly and securely, both internally and externally.

In a blog post released this week, Zoom CMO Janine Pelosi announced the rebranding of the platform among a slew of updates and new features for Zoom users.

Team Chat currently offers tools such as persistent messaging, file sharing, third-party apps, video, voice, and whiteboard in a single app.

From any Zoom Team Chat conversation, users can collaborate on a whiteboard, elevate a chat to a meeting or a phone call, or even share a recorded video message, all within the Zoom platform.

Team Chat provides a seamless and secure communication experience for external contacts, including consultants, vendors, clients, and more. To help provide a secure experience, users will see a notice next to the “compose” box when external users are present in a channel, so they can be informed before sending a message.

Targeting the end of the month, Zoom Team Chat users should expect to see new key features, including:

Share in-meeting chat to Team Chat: Never lose links or key information shared during a meeting again when the host has the option to share the conversation to Team Chat turned on.
Schedule a Zoom Meeting from chat or channel: Invite the right people and address back and forth chats with the ability to quickly schedule a meeting within any chat or channel.
Organize your workday with the “Reminders” feature: Flag a chat message to be notified about it at a more convenient time, so you don’t miss messages that appear when you’re busy.
Respond via chat to an incoming meeting: When ad-hoc meeting invites happen, users will now have the ability to quickly message the person inviting them to let them know they’re busy or they’ll call back.
Third-party integrations: Apps on Zoom Team Chat to streamline your workflow.
Access Zoom Team Chat anywhere: The new Team Chat for Progressive Web Apps (PWA) allows access to Team Chat directly from a browser, so users can collaborate outside of meetings with chat, even if the Zoom client isn’t available.

More new features are set to be announced at Zoomtopia, Zoom’s annual conference.

Zoom Team Chat is prominently featured in Zoom’s new brand look and feel, also launched this week. As part of the brand enhancement, Zoom is updating its brand colors, typography, product icons, and kicking off a global campaign by introducing a new visual element that represents Zoom’s unified platform.

Zoom’s well-known logo will remain the same, but in a newly unveiled visual at the center of the campaign, Zoom has replaced the Os in its name with icons to communicate that Zoom is the one platform where connection happens. The new Zoom Team Chat icon is positioned first in the visual to demonstrate its role as the hub that connects all workstreams.

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