ZOO Auckland recently opened its doors, marking the advertising and digital agency’s first international venture.
The Auckland agency will be headed by Kelly Addis, whose role has expanded to Auckland/Melbourne CEO.
Addis explains that ZOO’s unique shareholding model means “our motivation is driven by client requirements and not conflicted by different profit centres”. With this in mind, ZOO Auckland presents a distinct advantage to clients who want one concept delivered seamlessly across both Australian and New Zealand markets.
With Addis’ role expanding, Mark Richardson (credited with building Whybin\TBWA’s Tequila brand) steps into the role of managing director Melbourne. Prior to joining ZOO as head of digital in 2013 Richardson worked as Medibank Private’s head of online for six years. Mark’s mandate is to grow our Melbourne client base and support our Auckland team as Kelly grows the business.
Other ZOO Melbourne changes include Derek van den Hogen stepping into the Creative Partner role, after a year and half as senior art director. Since leaving South Africa van den Hogen has worked for Badjar Ogilvy and JPD, and with his recent promotion looks forward to taking an increased mentoring role at ZOO.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]