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Reading: WPP’s Wavemaker Wins Insurance Firm AXA’s Global Media
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B&T > Media > WPP’s Wavemaker Wins Insurance Firm AXA’s Global Media
Media

WPP’s Wavemaker Wins Insurance Firm AXA’s Global Media

Staff Writers
Published on: 7th November 2019 at 7:22 AM
Staff Writers
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WPP has been won AXA’s global media account after a competitive pitch process.

The account covers close to 30 markets – including Australia – across EMEA, Asia and LATAM. It will be handled by Wavemaker in all markets except France, where it will be handled by GroupM.

Mark Read, CEO of WPP, said: “AXA is a great brand and we are very proud to have been given such an extensive brief to support its development through the media, technology and data expertise of Wavemaker and GroupM.”

Toby Jenner, Wavemaker’s new Global CEO, added: “We are delighted to begin a new relationship with AXA. To have won their business and be their chosen partner as they transform into a services company says everything about the breadth and depth of Wavemaker’s ability to deliver transformative solutions.”

This is the latest in a series of new client assignments and wins for Wavemaker, which include Huawei (across multiple markets, including China), China Mobile, Australia Post, Eurostar in Europe, William Hill in the UK and the global retention of Chevron.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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