Beverage brand Nexba has announces another victory in the fight to curb harmful sugar consumption, with its range of naturally ZERO sugar Super Infusions range now available in 330 Woolworth’s Petrol stores across Australia.
Troy Douglas, co-founder and brand director at Nexba, said the announcement is another massive milestone for the business and demonstrates that Australian retailers recognise there is growing demand for healthy alternatives to sugar soft drinks.
“Australia is facing a sugar crisis. One in four children and more than 60 per cent of adults are overweight or obese, but these figures aren’t too surprising when you consider that a mere 600ml bottle of sugar-sweetened drink contains up to 16 teaspoons of sugar. Our goal is to ensure that Australians have ‘better-for-you’ alternatives in all of their favourite stores, so that we can help curb harmful sugar consumption and take shelf space away from the multinational brands who profit from Australia’s sugar addiction,” said Douglas.
Drew Bilble, Nexba co-founder and operations director said: “The Nexba Super Infusions are healthier options for people who want to cut down on their sugar intake, without sacrificing on taste. By partnering with Woolworth’s Petrol and other trusted national retailers, we plan to continue delivering better-for-you choices in the store aisle and demanding more from the big beverage giants who make the sugar sodas, teas and sports drinks that currently dominate the retail shelf space”.
Nexba Super Infusions are sweetened with Erythritol, a natural sugar substitute that matches great taste of sugar without the high calorie count, impact on blood sugar levels or tooth decay.
Australia’s most iconic kitchen will be bursting with an array of famous faces when 10 of the nation’s most loved celebrities test out their home cooking skills in the MasterChef kitchen. Acclaimed Aussie actors, Rebecca Gibney and Matt Le Nevez will compete for the title of Celebrity MasterChef Australia 2021. They have warmed our hearts […]
Aussie construction company Hansen Yuncken has engaged Icon Agency to boost its public relations and communications capabilities nationwide. The new partnership aims to bolster Hansen Yuncken’s corporate profile and raise awareness of its iconic, innovative and sustainable projects across the country. Icon Agency’s managing director, Joanne Painter, said: “Hansen Yuncken is an Australian construction industry […]
The Ben Roberts-Smith defamation case is doing a brilliant job of remaining newsworthy. In the last two days, Roberts-Smith has admitted he hired a private investigator and used burner phones. According to The Guardian, Roberts Smith said in court that he hired a private investigator and commissioned the PI to check his alleged mistress was […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
Following recent internal promotions within the editorial team, independent publisher Broadsheet Media has announced the appointment of Emma Joyce in the newly created position of National Assistant Editor. Joyce’s hire will allow Broadsheet to further strengthen its position as Australia’s leading cultural publication. Joyce has more than 10 years experience working in arts and lifestyle […]
After announcing a collaboration with Apple Podcasts Subscriptions, SCA has shared that podcast publishing app LiSTNR will be partnering with BBC. The partnership will see the BBC’s most popular titles and content by globally known personalities available on LiSTNR from 23 June 2021. The partnership is also the first time the majority of the BBC […]
Brazilian football team Ibis Sport Club has achieved cultish status in the country and probably not for the reason you’d expect in the soccer-mad nation. That’s because Ibis has been lumbered with the rather unflattering title of the world’s worst football team. Apparently it all goes back 40 years when, during a period from 1980-1984, […]
Seven West Media has revealed trading conditions in the fourth quarter of FY21 have been positive, with a strong rebound in advertising revenue compared to last year. Seven’s advertising revenue including BVOD is estimated to grow more than 45 per cent in the quarter. Early indications suggest ongoing positive momentum into the September quarter. The […]
With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]
Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.