Women In Media: NewsLifeMedia CEO, Nicole Sheffield

Women In Media: NewsLifeMedia CEO, Nicole Sheffield
SHARE
THIS



NewsLifeMedia boss, Nicole Sheffield, is our starter today for B&T’s on-going Women In Media series. Here she talks what drives her passions, why kids and career do mix, and her dream of becoming a Hollywood scriptwriter…

I wouldn’t do a job I didn’t love because when I love something, I’m obsessed by it… My career goal is to continue to grow this business substantially or to be operating a business bigger than this. Getting news.com.au to number one was amazing and I’m immensely proud of NewsLifeMedia and the big changes we’ve made, the courage it’s taken and the commitment of the investment from News Corp. Next up, since acquiring delicious. one-hundred per cent from the ABC, is my ambition to make it into a massive multi-channel brand that truly revolutionises food lifestyle in this country and beyond. That doesn’t just stop in magazine and digital. It goes onto newspapers, television… I feel we’ve come so far. There’s always something that I need to steeplechase or launch.

Simplicity and user experience is always first and foremost in my mind… The customer is the most important thing. It doesn’t matter how great your technology is or how great your product is, if the customer can’t use it or understand it, especially when you’re innovating, it’s no good. I’ve carried that mantra with me all my life and it’s particularly relevant now because so much of our business is about innovation.

A personal crusade of mine is women in the workplace and the role we have in the media to create change… Australia has the highest number of women in any Western country in the world that drop out of the workforce between the ages of 30 and 40. That’s a direct correlation to our childbearing years so this country is actually in a very bad way.

At NewsLifeMedia I try to talk to everyone that is having a baby and say, ‘it’s the best thing you do but don’t give up your career’… I’ve had four kids but think it’s really important to stay in touch with the workplace. It doesn’t mean you can’t have your time off, but keep reading, keep in touch, even if you’re just having coffee and bringing the babies in. I was very fortunate in my career that I was able to return to work four days a week. On the whole, we try and be flexible and put people in roles where they still feel they’re gaining a lot yet are keeping their career alive. That central mission is something very close to my heart.

I think if I had my time again, I’d pretty much do what I did… But if I could dream… I’d do something crazy like move to the US and be a scriptwriter. I’ve always loved to write and I’m quite creative so I probably would have tried to get into a studio. That was always a dream, but very impractical and my parents used to always say, ‘that’s ridiculous. No one ever makes that’. I’ve put my writing to good use in other ways. I do a lot of reading and have a hobby of reviewing books. I love content, creating and imagining.

And make sure you enter our Women in Media Awards, or nominate a colleague, here!

Sponsor-bar

Please login with linkedin to comment

Advertising Standards Bureau Global ADMA Forum

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]