Whybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push celebrates the wonderful ways subscribers can enjoy the unrivalled breadth and depth of the world’s best programming available on Foxtel.
Whether we watch on the couch, on the bus, in the restaurant, or even in the bathroom, Australian’s are embracing Foxtel’s content as part of the fabric of their everyday lives. Not only are everyone’s programming tastes different, but so is their behaviour when it comes to how they enjoy the content they love.
The integrated campaign includes a 2-minute cinema blockbuster to launch the upcoming season six of ‘Game of Thrones’, as well as five other film executions; and digital, print and social activations. The campaign kicked off on Sunday 20 March and will continue its rollout over the coming months.
Paul Bradbury, CEO Whybin\TBWA said, “We are immensely proud of this first campaign that launches a new long term platform idea for Foxtel. The spirit of collaboration and creative excellence working with the Foxtel marketing team and Felix has been evident from our very first meeting”.
Here’s one of the quirky new spots:
Rob Farmer, Foxtel’s director of content marketing added, “It’s a lesser known fact that every customer can stream Foxtel anytime, anywhere, via our Anytime menu and Go app.
“Our unmatched investment in content also means that we offer the widest selection of the world’s best new shows, from home and abroad. It’s exciting to launch a long term campaign that can bring all these benefits beyond sport to life. We’ve had a lot of fun making it with the Whybin’s team.”
You can check out the rest of the campaign here:
The Date — 2min https://vimeo.com/159719581
The Date — 60sec https://vimeo.com/159719780
Karen Returns https://vimeo.com/159719854
Mobile Cinema https://vimeo.com/159719861