It’s B&T list of the times PR people have gone into PANIC mode after a brand ambassador has done something super illegal and tarnished the brand.
Jared Fogle (Subway)
As reported on B&T this morning, the FBI has raided the home of Jared Fogle aka ‘Subway Guy’. Subway quickly tweeted that it has suspended its relationship with Jared and Subway’s US website have deleted any images of Jared.
Subway & Jared Fogle have agreed to suspend their relationship due to the current investigation. Jared is cooperating with authorities.
— SUBWAY® (@SUBWAY) July 7, 2015
We are shocked about the news & believe it is related to a former Jared Foundation employee. We are monitoring the situation closely.
— SUBWAY® (@SUBWAY) July 7, 2015
O.J Simpson (Hertz)
Hertz car rentals had a marketing deal with O.J. Simpson from 1975 until 1992. That partnership quickly ended when allegations of Simpson’s domestic abuse started circling.
It was pretty amazing foresight by Hertz. Two years later, O.J Simpson was charged with (and acquitted of) murdering his former wife Nicole Brown Simpson and her friend Ronald Goldman.
Michael Phelps (Kellogg)
Back in 2009 Phelps was suspended from competition for three months by USA Swimming after being caught punching bongs. Kellogs food company quickly released a statement saying it would not be continuing Phelp’s sponsorship:
“Michael’s most recent behaviour is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract,” Kellog’s spokeswoman Susanne Norwitz said in a statement.
Chris Brown (Got Milk)
Also in 2009, Chris Brown assaulted his then girlfriend Rihanna and the folks behind the ‘Got Milk’ campaign quickly dropped its collaboration with Brown.
“The Milk Moustache campaign is taking the allegations against Chris Brown very seriously,” the Body by Milk Campaign said in a statement. “We are very proud and protective of the image of the Milk Moustache campaign and the responsible message it sends to teens.”
Radio stations across America also pulled Brown’s music from the airwaves.
Kate Moss (Chanel, H&M, Burberry)
In 2005, Kate Moss was caught snorting the white devil. She was consequently dropped by fashion houses Chanel, Burberry and H&M.
In a statement H&M spokesperson, Jennifer Uglialoro said: “If someone is going to be the face of H&M. It is important they be healthy, wholesome and sound.”
Chanel also said it would not renew its contract with Moss.
Burberry dropped Moss’s campaign with them. Moss had featured in nine Burberry campaigns since 1998. The company said in a statement: “We are saddened by her current circumstances and hope she overcomes her problems as soon as possible.”
Tiger Woods (Accenture, Gatorade, General Motors, Tag Heuer)
Back in 2009 golf’s golden boy Tiger Woods was caught being a golden cheater, with claims that Woods had an affair with twelve different women.
In the days and months following Woods’ admission of boning women who aren’t his wife, heaps of brands completely ended their sponsorship deals.
A spokeswoman for Gatorade said: “We no longer see a role for Tiger in our marketing efforts and have ended our relationship… We wish him all the best.”
If you have any other disgraced brand ambassador, tweet us @bandt and we’ll add it to list.
Please login with linkedin to comment
Pepsi’s new look took flight worldwide on 1 March, taking over iconic global locations in celebration of its first major global redesign in fourteen years. The new logo and visual identity will be unveiled throughout Australia across all channels from March 2024. To mark the brand’s refresh, Pepsi has activated over 120 CGI moments across […]
SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]
Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]
Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]
Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]
The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
Stars in the ad included jockey Damien Oliver. B&T expects some in adland will get very hot under the collar.
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
Accenture has acquired The Lumery, a Melbourne-based marketing technology (martech) consultancy that helps leading organisations deliver seamless customer experiences and transform their marketing services. Lead image: Mark Green, Australia and New Zealand lead at Accenture Song and Rajan Kumar, co-founder and chief executive of The Lumery The acquisition will strengthen the marketing transformation capabilities of […]
Following Friday’s controversial news that Facebook is abandoning its news content deals with local content providers, the Australian Financial Review has shed some light on the nature of the deals. Summary agreements obtained by the AFR, owned by Nine, show that Network 10 was required to upload some 18,000 videos to Facebook in return for […]
Australian retirement living provider, Aveo, reminds Australians of the importance of finding togetherness at all stages of life through a new multi-channel campaign via Publicis Worldwide Australia. We know that through every life stage, the community we share experiences with greatly contributes to our happiness and enriches our lives. The campaign embraces Aveo’s role in […]
Advertising in regional Australia should be a ‘no-brainer’, according to national industry experts, who kicked off Boomtown’s 2024 masterclass series last week. Boomtown – the collaborative representing the millions of people living in regional Australia – held its first regional media masterclass for 2024 last week, with close to 100 industry representatives in attendance. Participants […]
When The Shannon Company’s Rosemary Ball saw her name on the shortlist of the PR category for B&T’s 30 under 30 awards last year, it was a “surreal” moment. “I genuinely cried,” she told B&T. There was a time when having a career, much less being shortlisted for an award, was a distant dream for […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
It’s been a rough few seasons for the Melbourne Storm, but despite a bought of injuries to superstar players, the team somehow pulled their way into the top three last year. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season. With […]
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]