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Reading: Vivid Appoints New Managing Director
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B&T > Media > Vivid Appoints New Managing Director
Media

Vivid Appoints New Managing Director

Sarah Bamford
Published on: 30th July 2014 at 10:26 AM
Sarah Bamford
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Technology services and digital marketing agency Vivid Group has appointed Ben Shapiro as Managing Director.

Ben has worked with a number of leading technology focused businesses including OBS, The Nintex Group, Fujitsu Australia, Avanade and most recently, Empired Limited.

Luke Littlefield, CEO of Dentsu Aegis Network of which Vivid is part of, said: “Ben has an exceptional mix of technical skills and management expertise, and is experienced in driving strategy, marketing and sales for technology focused businesses, including founding and selling his own technology services company. His skillset and personal attributes made him the standout candidate for the role and I am delighted to welcome him to Vivid and the Dentsu Aegis Network.”

Ben Shapiro said: “Vivid has an innovative and inspiring approach to technology and creative, with a high calibre team delivering outstanding solutions that tick both boxes. I’m looking forward to joining the team and working with Vivid across its Perth, Melbourne, Sydney and Brisbane offices to continue the growth of the business.”

Ben Shapiro
Ben Shapiro

Vivid is one of the most experienced technology and digital agencies in Australia with more than 17 years in market. It has more than 40 staff across Australia and works with clients such as Sunbeam, Voyager Estate, JB Hi Fi, Tourism WA and Fusion Retail Brands which includes JAG, Colorado and Williams. Its specialities include retail eCommerce, intranets and digital marketing platforms.

Ben replaces Piers Hogarth-Scott, who led the business for three years before making the decision to move on to his next challenge.

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By Sarah Bamford
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As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 25 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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