retail management software company, Vend, has announced its newest partnership with e-commerce platform success story, BigCommerce.

The partnership will give tens of thousands of independent retailers around the globe access to more customers, and greater choice about how they run their business.

This union creates an easier, more profitable way for SMB and fast growing mid-sized retailers to compete with big businesses because they have the potential to reach billions more customers through new social media and online sales channels, while managing the day-to-day store operations with a seamless sync of sales, products, customers and inventory in real time.

Vend country manager for Australia, Dave Scheine (featured image) said: “The way consumers shop is changing faster than any other time in history.

“The competitive retail landscape is more complex and challenging than ever, but there is a massive opportunity for independent retailers around the globe to tap into technology to run their business more profitably.

“By partnering with the world’s leading cloud e-commerce solution, BigCommerce, Vend retailers can access sales, staff and inventory for all their stores anytime like never before, while creating additional sales opportunities via Facebook, Instagram, Pinterest, eBay, Amazon and Google Shopping.”

BigCommerce chief development officer, Russell Klein commented: “Retailers choose BigCommerce because we not only make it easy for them to reach their customers in all the places that matter most but also because we have an extensive network of industry-leading partnerships that further enhance our product offering.

“By partnering with Vend, BigCommerce is adding a world-class POS provider to our partner ecosystem, enabling us to better service the growing community of brick-and-mortar retailers around the world that are looking for a robust SaaS offering that supports both online and offline sales.”

Key benefits to retailers of this new partnership include:

• Opening new sales channels, including Facebook, Instagram, Pinterest, and online marketplaces, like Amazon or eBay, while sales and inventory stay in sync.

• Boosting profits; retailers using Vend with BigCommerce will get deeper insights into what’s selling best and where, for smarter purchasing decisions.

• Instantly identifying sales trends to compare performance of online and brick-and-mortar stores, track sales, margins and inventory.

• Tailoring inventory displays by fulfilling stock between locations or combining inventory from selected stores and warehouses to sell online.
• Centralised operations for managing sales, customers and inventory while physical and online stores update in real time.

• Small businesses can access the retail technology and support that much larger enterprise companies pay millions of dollars for.