Last week Val Morgan Outdoor was in market with yet another digital experience – the third in a matter of months.
The latest activation saw Val Morgan Outdoor team up with Match and AMF Bowling to bring to life the fun associated with ten pin bowling. The experiential activation allowed passersby to play a game of digital ten pin bowling. Brand ambassadors offered winners prizes and discount coupons to continue the fun at their local AMF Bowling Centre.
Director of digital and innovation Matthew Bushby said: “This fun ten pin bowling experience coupled with sampling created a lot of excitement in the shopping centres over the busy school holiday period. The game and sampling opportunity was literally stopping traffic.”
In line with the increased interest in digital out-of-home activations, Val Morgan Outdoor managing director, Anthony Deeble, today announced the appointment of Ronnie Navani (pictured below) as senior manager, experiential who has been hired to help grow the experiential capabilities for Val Morgan Outdoor.
“Ronnie comes to us with strong experiential agency experience and he is an entrepreneur that truly understands the outdoor category. He is a strategic appointment in the continued expansion of our business” said Deeble.
Navani joins Val Morgan Outdoor from P&C Media Group where he was the founder. P&C Media Group was recently acquired by Val Morgan Outdoor and rebranded Pump Extra.
Ronnie added: “This is an exciting time to be joining Val Morgan Outdoor. I’m looking forward to working with innovative brands and media professionals to push the boundaries in the outdoor category.”
In this newly created role, Ronnie will help media agencies innovate in the outdoor category and clients to amplify their communication using Val Morgan Outdoors’s technological capabilities.
Val Morgan Outdoor is one of the fastest growing digital out-of-home providers in Australia. It is currently undergoing an extensive expansion programme which will see coverage doubling over the next 12 months to over 4,000 digital panels, across retail, outdoor and petro convenience locations.
Ronnie’s appointment is effective immediately.