Astronaut Leland Melvin and award-winning rap artist Common came together at the Cannes Lions International Festival of Creativity to discuss the role men can play in changing the ratio.
In an inspiring and revealing session, the two men of colour shared their hopes and fears for a better world today.
It was a great show which included a spontaneous rap by Common of his song The Day Women Took Over. Despite the many parties in this town, it was rewarding to skip out and be moved by two great men, genuinely committed to equality for women.
MAKERS is the largest storytelling platform for the trailblazing women of today and tomorrow, and features more than 4,500 original videos as well as 400 MAKERS interviews.
MAKERS’ newest initiative, MAKERS Men, highlights men who have taken concrete actions to help make the world a more equal place for women.
Music, art and language have always held a critical place in the world for challenging limiting beliefs and the various ‘isms’ (racism, sexism and so on), and so it was I who skipped out of Twitter Beach and the fine French rosé and comfy confines on offer to listen to two men share what it was like to be a minority, to be poor, and to be under-represented, but through sheer grit, achieved success in their fields.
Today, they are using their reach and influence to remind us all language, and perpetuating stereotypes through derogatory language, is socially irresponsible and needs to stop with us all.
While research shows most men support gender equality (over 70 per cent), just 7 per cent would call themselves feminists. The language of change and the enthusiasm of Melvin and Common to announce they are indeed proud to say they are feminists, was heartening.
Men – all men in this industry – be the change you want your daughters, your sisters, your wives, your husbands to be. Join the 3% Australasia movement now.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]