B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: UNICEF Australia Appoints AMIRE As SEO Partner
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > UNICEF Australia Appoints AMIRE As SEO Partner
Marketing

UNICEF Australia Appoints AMIRE As SEO Partner

Heather Marano 1
Published on: 4th April 2016 at 6:49 AM
Heather Marano 1
Share
2 Min Read
SHARE

Digital marketing agency, AMIRE, has won the SEO account for UNICEF Australia, following a competitive pitch.

The partnership will see AMIRE create and execute an integrated SEO program to help UNICEF Australia meet its strategic goal of leveraging digital to engage the public to support children’s rights.

UNICEF Australia advocates for the rights of children in Australia and overseas and delivers international development programs in education, child protection, child survival, nutrition, water, sanitation, hygiene and emergencies.

AMIRE will provide technical optimisation, analytics, content creation, content optimisation, content amplification, keyword analysis and conversion rate optimisation for UNICEF Australia’s website and digital assets.

The SEO program will enable UNICEF Australia to build greater awareness of their work, educate the public on children’s rights and drive donations.

Sean Rooney, director at AMIRE said, “UNICEF Australia is a fantastic organisation with a lot to gain from improved SEO. Every new visitor to their website is a potential advocate or donor, helping drive positive change for children all over the world.”

Carolina Holland, head of digital engagement at UNICEF Australia said, “AMIRE understand what we’re trying to achieve with our website and we are excited to partner with them to help us meet our vision to realise children’s rights internationally and domestically.”

AMIRE launched in 2013 and has worked with some of Australia’s leading brands including Mission Australia, Telstra, RACV, Woolworths, Women’s Day, Sydney Airport and SecurePay.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Pinterest, unicef australia
Share
By Heather Marano 1
I help businesses enhance their reputation, build their brand awareness, gain the edge on their competitors and generate sales opportunities through strategic public relations, social and content campaigns. I have delivered results for both B2B and B2C companies in the professional services, legal, technology, MICE, marketing, government, healthcare, NFP, education and childcare sectors. Specialties: - Public relations and communications strategy and planning - Thought leadership - Media strategy and relations - Content marketing - Social media strategy and management - Marketing - Direct, SEM, display and social - Internal communications & engagement - Digital strategy and production - Project management - Stakeholder engagement - Business development

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?