Digital marketing agency, AMIRE, has won the SEO account for UNICEF Australia, following a competitive pitch.

The partnership will see AMIRE create and execute an integrated SEO program to help UNICEF Australia meet its strategic goal of leveraging digital to engage the public to support children’s rights.

UNICEF Australia advocates for the rights of children in Australia and overseas and delivers international development programs in education, child protection, child survival, nutrition, water, sanitation, hygiene and emergencies.

AMIRE will provide technical optimisation, analytics, content creation, content optimisation, content amplification, keyword analysis and conversion rate optimisation for UNICEF Australia’s website and digital assets.

The SEO program will enable UNICEF Australia to build greater awareness of their work, educate the public on children’s rights and drive donations.

Sean Rooney, director at AMIRE said, “UNICEF Australia is a fantastic organisation with a lot to gain from improved SEO. Every new visitor to their website is a potential advocate or donor, helping drive positive change for children all over the world.”

Carolina Holland, head of digital engagement at UNICEF Australia said, “AMIRE understand what we’re trying to achieve with our website and we are excited to partner with them to help us meet our vision to realise children’s rights internationally and domestically.”

AMIRE launched in 2013 and has worked with some of Australia’s leading brands including Mission Australia, Telstra, RACV, Woolworths, Women’s Day, Sydney Airport and SecurePay.