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Reading: Twitter Makes In-Stream Video Ads Available To All
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B&T > Advertising > Twitter Makes In-Stream Video Ads Available To All
AdvertisingMedia

Twitter Makes In-Stream Video Ads Available To All

Staff Writers
Published on: 13th June 2018 at 10:53 AM
Staff Writers
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Social media giant Twitter has announced it’s making in-stream video ads available to all advertisers – including self-serve – across 12 markets, including Australia.

The popular video format attaches pre-roll content in front of premium publisher videos and highlights.

The 12 international markets where Twitter’s in-stream ads will be available are Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, the United Arab Emirates, the UK, and the US.

Video now accounts for more than half of Twitter’s ad revenue, and was the company’s fastest-growing ad format in the first quarter of 2018.

Speaking to B&T in February, Twitter Australia managing director Suzy Nicoletti said the platform wants to double the amount of video content on the platform this year.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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