Twitter Makes In-Stream Video Ads Available To All
Social media giant Twitter has announced it’s making in-stream video ads available to all advertisers – including self-serve – across 12 markets, including Australia.
The popular video format attaches pre-roll content in front of premium publisher videos and highlights.
The 12 international markets where Twitter’s in-stream ads will be available are Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, the United Arab Emirates, the UK, and the US.
Video now accounts for more than half of Twitter’s ad revenue, and was the company’s fastest-growing ad format in the first quarter of 2018.
Speaking to B&T in February, Twitter Australia managing director Suzy Nicoletti said the platform wants to double the amount of video content on the platform this year.
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