Twitter Goes For Green And Gold Splash In Mammoth New Office Opening

  • Twitter_Office-001
  • Twitter_Office-005
  • Twitter_Office-009
  • Twitter_Office-010
  • Twitter_Office-012
  • Twitter_Office-016
  • Twitter_Office-018
  • Twitter_Office-020
  • Twitter_Office-026
  • Twitter_Office-029
  • Twitter emoji
  • Twitter_Office-034
  • Twitter_Office-040
  • Twitter_Office-043
1 / 14

Walking into the new Twitter Australia office in Sydney, a gold bird stares back at me, surrounding by hues of yellow and green. Not a blue in sight. It’s part of Twitter Australia’s attempt to blend itself further in the Aussie culture.

And while yes, the blue bird logo does make an appearance multiple times around the new office space, Karen Stocks, Twitter Australia’s managing director says they’ve really tried to give the office an Aussie feel.

Looking at the luxurious new office, you wouldn’t guess Twitter as a whole has had a rough trot recently. Just the other week four executives suddenly quit, with global CEO and co-founder Jack Dorsey saying they were all taking a well-deserved break.

And as Twitter’s shares have been dropping over the past few years, according to the American Stock Exchange NASDAQ, rumours have been flying about the internet in recent days suggesting a takeover is in the works. News Corp has already denied it’s planning on buying out the social media platform, however the latest rumour sees entrepreneur Mark Anderseen and private equity firm Silver Lake apparently looking set to make a deal.

Nevertheless, these are just rumours at the moment, and rumours which Stocks declined to comment on.

“Twitter’s a really, really popular company that’s integrated into the social society of everything that happens,” Stocks told B&T. “Nothing happens in this world without it being on Twitter, so there’s a lot of interest in the company.

“But we’ve got a very, very strong roadmap ahead. We’ve never been more excited about the promise of Twitter.

All I will say is, rumours are rumours.

And even with everything that’s happened in the States with the execs leaving, Stocks reckons people see the Twitter Australia team on a “growth” and “very strong”.

“We’re delivering a really good service to our advertisers and our partners and our customers out there,” she said. “I can’t talk about share prices, we’re in a quiet period…but every company goes through noise that happens in different places and it’s really important that we communicate, work really closely with the team and they continue to deliver on the excellent customer service they already do.”

In any case, Stocks and the 50 strong Twitter Australia team are pretty chuffed with the new office space, which is a stark difference to the veritable cubicle the founding five Twitter Aus team used to perch in.

It’ll mean being able to bring more clients and advertisers in to see the space and “live and breathe the Twitter culture”, explained Stocks.

Flexibility has been a critical part of the new office, with a secluded mother’s room for returning mums to work. Stocks noted they have their first woman coming back from maternity leave in a few short weeks so she’ll be able to let them know exactly what the mother’s room needs.

“We’ve got a highly diversified workplace and as everyone matures and people have babies, we want people to continually feel comfortable, regardless of where you are in life,” said Stocks.

And further committing to the Aussie culture, the team voted on creating a poignant display for Phil Hughes, the cricketer who tragically lost his life in 2014. The hashtag #Putoutyourbats was widely used around the Twittersphere to commemorate Hughes.

And while that hashtag was created for a sad and loving occasion, a similar term was also used when Tony Abbott was shafted from the Government #putoutyouronions and when former speaker Bronwyn Bishop was disgraced by spending tax payer dollars on taking a private helicopters #putyourwalletsout.

Please login with linkedin to comment

Advertising Standards Bureau eureka skydeck IGA supermarkets Social Media

Latest News

Four Barriers To Overcome For Disruptive Innovation
  • Opinion

Four Barriers To Overcome For Disruptive Innovation

Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]


by B&T Magazine

B&T Magazine
Repco Unveils “Bringin’ The Bathurst” Campaign Via Thinkerbell
  • Campaigns

Repco Unveils “Bringin’ The Bathurst” Campaign Via Thinkerbell

With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.

Independent Agency Indago Digital Adds Four New Clients
  • Marketing
  • Technology

Independent Agency Indago Digital Adds Four New Clients

Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday
  • Marketing

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday

Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

Make A Wish Foundation Names Mindshare New Zealand As Media Partner
  • Media

Make A Wish Foundation Names Mindshare New Zealand As Media Partner

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

The Australian Marks 10 Years Digital Subscription Milestone
  • Media

The Australian Marks 10 Years Digital Subscription Milestone

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

PodSpot Studios Expand To Sydney & Gold Coast
  • Media

PodSpot Studios Expand To Sydney & Gold Coast

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]