The peer-to-peer car sharing marketplace went live in Australia on the 30th of November with Turo Australia Managing Director Tim Rossanis describing it as its “most successful launch to date”.
Speaking at Turo’s launch party, marketing director Ben Khoshabeh gave a sneak peak into Turo’s “day for it” campaign which will go live in the next few weeks.
Turo has worked with creative agency BMF to launch the campaign.
The campaign focuses on the activity options available to renters, with Khoshabeh saying “beach day – day for it, road trip – day for it”.
With domestic travel becoming increasingly popular and car rental prices soaring, Turo aims to bridge the gap by expanding options for travel, commutes, test drives, and more.
It gives drivers access to hundreds of vehicles including luxury rides from Tesla, Porsche and Range Rover, to popular cars from Toyota, Volkswagen and Hyundai.
Rossanis was optimistic about the launch, revealing that, globally, Australians are already the second biggest population of guests from countries without Turo that use the platform.
Australians and tourists book the cars from a community of hosts, across all major cities.
As of June 30 it spans over 9,500 cities, with over 125,000 active hosts and 250,000 active vehicles.
“As Australians battle with inflated rental car prices and limited fleet availability, we’re excited to provide travellers with a unique selection of cars across an unrivalled network of pickup and dropoff locations,” said Andre Haddad, CEO at Turo.
“Bringing Turo down under will offer Aussie entrepreneurs the opportunity to take the wheel of their futures and build thriving car sharing businesses during the holiday season and beyond.”
“Turo’s top global network of hosts across the United States, Canada and the United Kingdom, have earned an average of AU$19,1121 per year by listing their vehicles on the platform,” said Tim Rossanis.
“Our mission is to put the 20 million registered cars in Australia to better use. After three long years of the pandemic and La Niña, we’re all looking forward to a great Aussie summer. There’s really no better time than now to kick start a business on Turo. ”
