Following on from last year’s hugely successful ‘Made Of Incredible Stuff’ campaign starring Turia Pitt as brand ambassador, Vesco Foods has launched a second instalment.

The new campaign introduces Super Nature’s new Wellness Bowls via AT Creative, Trilogy AM and Chanel H.

The new campaign is underpinned by a TVC and online film featuring a powerful message about self-worth, self-belief and wellness, and how eating well is key to achieving it.

The ad can be viewed here.

Diana Stalteri, general manager of marketing and innovation at Vesco Foods, said: “We saw this as an opportunity to not just launch our innovative new product range, but also deliver an important message about substance and what makes all of us incredible.

“This is particularly relevant in today’s social media-driven world where it’s easy to forget that it’s not how good you look in a selfie that matters – it’s how good you feel about yourself, and that the only like that counts is your own.

“Turia truly is made of incredible stuff and embodies everything about our brand. We are super proud to be working with her and her team.

Jo Bulline, director at Trilogy AM, said: “No campaign can get off the ground without the vision and commitment of a strong client behind it. Diana Stalteri and her clever team had this from the very start.

“Then it needs an insightful idea that can cut through, engage and resonate.

“Trilogy is very fortunate to be part of this team, preparing strategy, then developing and implementing all campaign components.

“The singular most extraordinary part of working on this campaign, however, has been meeting Turia Pitt – the perfect ambassador for such an incredible brand and product, and a deeply intelligent person with a laugh out loud wicked sense of humour and a huge heart.

Creative director Andrew Tinning added: “It’s been a real privilege to bring Turia’s incredible story to life on the small screen for such a relevant brand. She brings a great level of emotional connection and authenticity to our message, and the public is loving it.

CREDITS

Client: Vesco Foods

General manager of marketing and innovation: Diana Stalteri

Senior brand manager: Stephanie Yip

Assistant brand manager: Rebecca Bak

Creative: Trilogy AM and AT Creative

Business director: Jo Bulline

Creative director/writer/art director: Andrew Tinning

Art director: Taige Grebe

Social media and content manger: Katherine Sherrie

Social media design and production: Ryan Vergone

Channel planning and media buying: Helen Hammond, Channel H

Production:

Creative director: Andrew Tinning

DOP: Michael Fletcher, High Definition Images

Editor/post-production: Bruce Flint, Firstlight Digital

Music and sound design: Tim Count, MDS