Tumbleturn Marketing Advisory has launched a new Partnership Relationship Practice and appointed former Ogilvy CEO Sallly Kissane to lead it.
The new Practice is designed to give both clients and agencies an honest, rigorous framework for building stronger working relationships.
The Practice draws on research into what separates the most effective client-agency partnerships from the rest and gives both parties a structured, candid picture of where a relationship really stands, as well as a clear path to strengthening it.
Tumbelturn said it is designed to be genuinely practical rather than burdensome. Its approach has been successfully trialled with a number of Australian clients ahead of its formal launch.
“Too often, agencies are being put through pitches despite scoring strongly on their appraisals. That tells us the current methodologies aren’t getting to the heart of what makes a client-agency partnership work. We are delighted to welcome Sally to the Tumbleturn team to lead an alternative approach. Sally brings deep, personal experience of what it takes to create, long-lasting, high performing relationships and is highly respected by both client and agency sectors,” said Jen Davidson, founder of Tumbleturn Marketing Advisory.
Kissane, meanwhile, brings more than 30 years of integrated agency experience, including five years at the helm of one of the country’s most prominent creative agencies. She departed Ogilvy in July last year.
Across her career, she has worked with major clients in financial services, government, insurance, technology, and consumer goods giving her first hand insight into what drives, and what damages, the client-agency relationship.
“In all my years working with top-tier clients, one thing has held true: the quality of the relationship determines the quality of the work. When trust is high and both sides are genuinely invested, the results can be transformational. This practice gives the industry a rigorous and honest framework for measuring what truly matters, along with clear ways to act on those insights. I’m delighted to be joining Tumbleturn to bring this to market,” Kissane said.
