Frontier Australia has launched TV TakeOff, a new growth competition designed to help Australian businesses scale nationally through television.
The initiative will award one standout business a fully funded TV campaign valued at more than $250,000, including: TV advertising across linear and/or BVOD, full creative concept and production, end-to-end media strategy and execution and access to Frontier’s attribution and data capabilities.
Frontier Australia CEO Neil Hoar said: “TV TakeOff is about one thing, accelerating growth for ambitious Australian brands. We’ve spent decades helping businesses scale through television, and we’ve seen the same pattern play out across every category, when you introduce TV at the right stage, it unlocks disproportionate growth. This isn’t theory. It’s proven. TV TakeOff is about taking that proven growth engine and putting it behind the next generation of scale-up brands,”
Broadcast and amplification support will be provided in partnership with Nine Entertainment Co.
Nine director of sales total TV Nikki Rooke said: “We’re excited to partner with Frontier on TV TakeOff to support the next generation of Australian growth brands. Television remains one of the most powerful ways to build brand fame and trust at scale whilst delivering performance outcomes from the get go, and this initiative makes that opportunity accessible.”
TV TakeOff is open to Australian-based businesses with strong growth momentum, proven traction and scalable operations. Entrants must demonstrate a validated business model and a clear pathway to national expansion.
The competition will follow a multi-stage selection process including an online application, shortlisting, a final pitch to an expert judging panel followed by with the winning brand announced and a campaign launched mid-year.
Entries are open now and close 7 June 2026.
