SharkNinja Pty. Ltd. has appointed Howatson+Company as its creative agency of record to help drive the next phase of its brand growth across Australia and New Zealand.
SharkNinja is the local ANZ business responsible for bringing Shark and Ninja products to consumers across Australia and New Zealand.
Since transitioning from the previous Australian and New Zealand distributorship model in 2023, SharkNinja has quickly built momentum behind two powerhouse consumer brands, Shark and Ninja.
Shark offers home cleaning and personal care solutions that help consumers achieve a cleaner home and effortless beauty, while Ninja has become a go-to name in the kitchen, making it easier than ever to cook, slush, blend and brew like a pro.
Shark spans home cleaning solutions and personal care, helping achieve a cleaner home and effortless beauty. Ninja has become a go-to name in the kitchen, making it easier than ever to cook, slush, blend and brew like a pro.
Aby Shukla, SharkNinja’s MD, said, “The Howatson+Company team impressed us with their understanding of the customer, full funnel comms planning and creative impact. At each stage of the process, they demonstrated their perfect cultural fit with our business. We’re excited to welcome them to SharkNinja ANZ family”.
Chris Howatson, Howatson+Company, founder and CEO said, “We are delighted to partner with Aby, Ben, and the SharkNinja ANZ team. Their products are beautiful and functional. They’re solving needs and creating new wants. And their ambition is unmatched in the category. We’re proud to support their next phase of growth”.
Howatson+Company joins the existing SharkNinja ANZ agency village and will work alongside social and media agencies VaynerMedia and Denstu, and PR Specialists The Haus.
The appointment is effective immediately.
