Australia’s Department of Treasury engaged Datalabs, a data visualisation agency, to visualise the 2015 Budget and improve how economic policy is explained to the public.
Datalabs’ animators crafted three short videos to feature on the official Budget 2015 website. As well as a ‘Budget Overview’ animation, Datalabs produced an animation explaining how the Budget will crack down on multinational tax avoidance, and another on changes to tax and benefits affecting businesses, consumers, and families.
Datalabs director John Ottinger said: “We’re really pleased to be part of making the Federal Budget understood by the Australian public. The animations we created for Treasury use everyday language and instantly recognisable symbols to tell a story about the economic data that makes sense.
“Economic data is often presented in a way that makes it inaccessible to the general public, but we believe it doesn’t have to be that way. Animation is a really effective way to present complex information in a way that everyone can understand.
“The Treasury’s decision to use animations to explain the Federal Budget shows that they are actively looking for ways to improve how they communicate with Australians.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
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Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]