Tradie Goes For ‘Ultimate Iso’ In New Outback Workwear TV Campaign Via The Incubator
Aussie underwear label Tradie has taken self-isolation productivity to a whole new level in their latest spot.
Some people bake sourdough, others do 5,000 piece jigsaws… but that’s not challenging enough for Tradie’s favourite brand ambassador Nick Cummins: he’s putting their Tradie Workwear range to the ultimate test during iso, by building a humungous fence.
Filmed in outback Broken Hill, the spot features Honey Badger, clad head to toe in Tradie Workwear, planting the first of 23,495 fence posts – with questionable success, but infinite style. Why is he building a massive fence? Who knows? Who cares? While we may never understand the enigmatic workings of the Honey Badger’s mind, one thing’s for certain: Tradie workwear is the best clothing choice for a mission this epic.
“I’m really excited for the release of our new Tradie Workwear advert,” says Ben Goodfellow, founder of the iconic Tradie brand. “Continuing on from our last ‘no bounce’ outback spot, Nick is now demonstrating how tough our Tradie Workwear really is when working out in the elements. I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favourite true blue, tough as nails workwear brand.”
Melbourne creative agency The Incubator was once again tasked with building on Tradie’s highly popular advertising archive. Kyran Docker, Creative Director at The Incubator said “It’s been great to be part of the ongoing evolution of this brand, and seeing the effort it takes to dig a hole.”
The 30 second spot will air on TV for the first time on 7th June 2020.
Client – Tradie Underwear
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Skye Davidson
Production Company – Plot Media
Producer – Virginia Kay
Director – Nicholas Clifford
DP – Joel Betts
Editor – Luke Dickinson
Grade/Flame – Chris Reynolds
Sound design – Dead on Sound
PR Agency – Lampoon Group
Lampoon Group CEO – Josh White
Latest News
Apple Crushes Analyst Expectations Posting Record Revenues
Apple has crushed analyst expectations. revenue has exploded 11 per cent to $US123.9 billion ($A176.2 billion), beating estimates in sales for every single product except iPads. Apple, CEO, Tim Cook (Pictured above), said, “This quarter’s record results were made possible by our most innovative line-up of products and services ever.” Apple, CFO, Luca Maestri added […]
UK Advertising WatchDog Bans Oatly Ads Over Misleading Green Claims
Secretly suspicious of colleagues who drink vegan milks? Get set to add to your conspiracy theories with this news.
Triple M Adelaide Announces New Dead Set Legends Hosting Trio
Triple M today has today announced Tom Rockliff, Callum Ferguson and Mark ‘Thomo’ Thomas will host Triple M Adelaide’s Dead Set Legends with Tom Rockliff, Callum Ferguson and Thomo in 2022. The footballer, cricketer and the fan will bring a diverse show for listeners featuring the latest in AFL, cricket and sport across Adelaide. Rockliff (main photo, right) has been a […]
Pepsi Releases Spectacular Super Bowl Trailer Featuring Legendary Hip Hop Artists
Super Bowl ads are like the Oscars of the advertising industry. Just with slightly less spoiled rich white people.
Nielsen Report: 3 Of The Top 5 Australian Advertisers Were Government In 2021
Study finds ScoMo was our biggest advertiser in 2021. Still needs to spend a lot more if the polls are any indication.
Distressing Footage Of Andrew O’Keefe Screaming After Being Arrested For Allegedly Assaulting A Woman Has Gone Viral
B&T does warn this article does contain confronting video and reader discretion is advised.
MediaCom Melbourne’s Tyler Greer: Reflecting On Two Slow Years Of Fast Transformation
Transformation is both fast and slow, says MediaCom Melbourne head of strategy Tyler Greer (main photo), but media agencies can help brands see the bigger picture… Bankruptcy, according to Hemmingway, occurs slowly, then all at once. Brands could be forgiven for feeling the same way about the current demands of digital transformation. A task that […]
TEAM LEWIS Foundation Fights For Community Charities Survival
Over the last 12 months, global marketing agency TEAM LEWIS employee-directed philanthropy has channelled $2 million in cash and creative to charities. Having offered every employee opportunity to nominate a charity to make a cash donation, to date over 400 employees have now participated. In Asia-Pacific, TEAM LEWIS Foundation received more than 80 charity submissions […]
CHEP Nabs Coles’ Alex Roper For Melbourne Director Of Strategy Role
CHEP Melbourne nabs Coles' Alex Roper. Presumably for his strategy skills and not his trolley pushing abilities.
Beau Ryan Admits He Copped A $200,000 Loss By Leaving 10’s I’m A Celeb… Early
Yet further evidence today of how lucrative it can be in aspiring to become a D-grade celebrity.
New Apple Feature Set To Challenge Contactless Payment Company Square
Looks like cash is one step closer to the dustbin in what will be bad news for dodgy tradesmen & nan's birthday cards.
Steve Waugh Attends Oz Open & Goes Full George Costanza With Ice Cream
Steve Waugh eating ice-cream at the tennis goes viral. Let's hope he didn't tell Mrs Waugh he was at a business meeting.
Dentsu Report: APAC Ad Spends To Grow 5.9% In 2022, As Digital’s Share Rises To 9.6%
Putting aside monster, exploding underwater volcanoes, ad spend report finds its a good time to be in the APAC region.
Get Busy People! Entries To B&T’s 30 Under 30 Awards 2022 Are Closing Soon!
Born after 1992? Desk adorned with framed highly commended certificates? Then get your 30 Under 30 entry in & pronto!
HypeAuditor Unveils Key Influencer Marketing Trends Across TikTok, Instagram & YouTube
COVID got you pining for a slightly tedious two-day tech conference? This is just as good, minus the fee Mentos & pens.
“Somebody’s Fighting For Her Life!” Hapless Skier Tumbles Down Icy Stairs In Hilarious Snow Report
Nothing says "best skiing holiday ever" like returning to the office with concussion & a splint and crutches, does it?
If Media Agencies Are To Adapt & Survive The Answer’s In Their People
Starcom's Louise Romeo says if media agencies are to survive it's about people. But let's not discount boozy lunches.
WW Appoints Abby Denham-McQuillen To Head Of Brand & Acquisition
Simply by tapping your foot while reading this Weight Watches news will burn three calories. Unless you're eating cake.
Roll’d Vietnamese Has Announced Lift-Off With New Drone Delivery Service
Like to score a free Vietnamese take-away? Do you own a slingshot and net? This drone delivery service is for you.
Uber Eats Debuts A Choose Your Own Adventure Style Campaign For The Australian Open Via Special
Ash Barty and Nick Kyrgios are both into finals & both star in the new Uber Eats campaign. Spooky or what?
Oakley Empowers The Individual In Final Chapter Of “Be Who You Are” Campaign
Oakley ads always get the heart pumping. Much like an email that reads "We'd like to see you in the boardroom, please."
Susan Wojcicki Delivers Annual YouTube Community Address
Without a hint of irony, this address by the YouTube boss also comes as a YouTube video. What were you expecting? Vimeo?
Former Seven Star Andrew O’Keefe Arrested Again For Allegedly Assaulting A Woman
We'd prefer to be bringing you some shiny, happy feel good news, but alas it's more of the same we're sad to report.
DMARGE Appoints Jo Clark As Senior Agency Sales Manager
Despite sounding like a failed 80s pop synth band, DMARGE is, in fact, a leading men's publisher site.
M&C Saatchi’s Luke Haynes Says Super Bowl Is More About Culture Than Sport
Super Bowl remains hot news even in Australia's ad landscape. Not that any of us could name a team let alone a player!
Juliet Love Joins The Better Homes & Gardens Team In 2022
Following guest appearances last year, qualified interior designer and stylist, Juliet Love, will be joining the team on the Seven Network’s flagship program, Better Homes and Gardens in 2022. Love (main photo, right), who is also an author, will be joining Johanna Griggs and the Better Homes and Gardens team which also includes her husband Charlie […]
Elon Musk’s Banter With McDonald’s Leads To Potential Meme Coin Scam
Utterly confused by the whole cryptocurrency thing? Let Elon Musk feuding with McDonald's bamboozle you even more.
Memorial Announced To Celebrate The Life Of Shopper CEO Ben Walker
Details for the memorial for Shopper CEO Ben Walker who died suddenly last week have been announced.
M&C Saatchi Stands Firm & Rejects New Offer From Tech Tycoon Vin Murria
M&C Saatchi's mooted takeover is starting to resemble one of those crazy ping pong rallies you often see on YouTube.
Arnott’s Teases BBQ Shapes-Flavoured Ramen Noodles & The Internet Has Quite Rightly Exploded!
Move over pavlova and Bunnings sausage sandwich, it looks like Australia has a new culinary gift to the world.
