TRACK On Track With Two Insightful New Recruits

TRACK On Track With Two Insightful New Recruits
SHARE
THIS



TRACK Melbourne (formerly known as RAPP) has announced the appointment of two key recruits to their growing suite of “customer experience experts”.

TRACK launched in Australia earlier this year and is a customer-growth agency using data insight to enrich customer relationships.

Laura Hague (pictured right) has been appointed as senior insights manager. Hague is a senior analytics professional with 15 years experience in Australia and the UK with clients including Accenture, Coles, Tesco, Open Universities Australia and the London 2012 Olympic Games.

Lisa Song (left), with a decade of experience in the customer relationship space, has been appointed to the role of customer relationship planner.

TRACK Melbourne managing director, Tess Doughty, said, “Laura and Lisa are key players in providing customer insights so that better customer connections can be made. The specialist experience that both Laura and Lisa bring will be incredibly valuable to our clients.”

Hague said, “We’re in an era of information overload, for marketers and customers alike. It’s our job to make sense of the mountains of transactional data that’s now available and use it to converse with our customers in a relevant and personalised way.

“Developing a deep understanding of customer behaviours and how they interact with a brand, and using this to predict future behaviours, is no longer a nice-to-have for organisations.”

Hague is excited to be involved in an initiative aimed at women in analytical roles. Women in Data, founded by Precision Sourcing, is a diversity focused platform where women are in the majority, giving them the opportunity to network with like-minded colleagues in data centric roles.

Hague added, “This is a much needed platform since it’s estimated that women represent only 24% of the current analytics talent pool in Australia. With hugely successful networking events already up and running in Sydney, Melbourne will host its first event early next year.”

Song said, “I always want to get up close and personal to find out what truly matters to people in this crazy world of clutter and complexity. The customer needs to be at the heart of strategy. I’m obsessed with understanding those critical moments when customers genuinely engage with client businesses and their offerings in the path to purchase and re-purchase.

“It’s a privilege to be invited to communicate with customers who opt-in for email communication for example and it’s a privilege that shouldn’t be abused with random and self-serving content.

“I’m so thrilled to be part of TRACK as I strive to get our clients closer to their customers, creating meaningful, sustainable relationships and engagement with them – and I get to do this with an amazing team, every day.”

Please login with linkedin to comment

Cross-device advertising offering track

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine