B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Toyota Launches Integrated Electric Vehicle Campaign Via HERO
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Toyota Launches Integrated Electric Vehicle Campaign Via HERO
Campaigns

Toyota Launches Integrated Electric Vehicle Campaign Via HERO

Sofia Geraghty
Published on: 4th March 2024 at 12:54 PM
Sofia Geraghty
Share
3 Min Read
SHARE

Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign.

Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of the entire nation.

With award-winning Australian director Paul Middleditch from Plaza Content at the helm, the spot reassures Australians that the bZ4X is everything that they know, trust and love about Toyota, now with an all-electric engine. Building on more than two decades of hybrid electric innovation, the Toyota bZ4X is engineered to deliver the famed Toyota performance from city commutes to weekend getaways.

The campaign also launches Toyota’s bZ4X platform, Charge On, developed by the brand in conjunction with HERO.

Vin Naidoo, chief marketing officer of Toyota Australia said “With 25 years of electrification heritage behind it, and with Toyota’s much-loved quality, durability and reliability at its core, we are excited to introduce the bZ4X to market through a major brand campaign.”

“Our all-electric bZ range helps our customers to Charge On with confidence, knowing that your car can support you to take your next steps, for your next adventure.”

When asked about the campaign, Shane Geffen, executive creative director HERO said “I think we all know a ‘Barry’, someone sceptical or reluctant to convert to an EV until they find the right car. But Toyota are making it easier than ever to make the switch in style with the bZ4X and we hope our campaign inspires Australia to believe… just like Barry.”

Now live nationwide, the campaign is supported by TV, online video, PR, OOH, radio, digital and social, along with in-dealership activity.

CAMPAIGN CREDITS
CLIENT – Toyota Motor Corporation Australia
Chief Marketing Officer: Vin Naidoo
Snr Manager, Brand Communications: Andrew Wearing
Snr Manager, Brand Communications: Anthony Nobile
Manager Communications – Passenger: Taruna Aguru
Senior Brand Specialist – Passenger: Grace Cheah
Senior Brand Specialist – Passenger: Ben Casagrande
Senior Brand Specialist – Passenger: Burhan Al-Rashid
AGENCY – HERO
Executive Creative Director: Shane Geffen
Creative Director: Andrew Woodhead
Associate Creative Director: Lee Philips
Art Director: Mitch Sutton
Copywriter: Josh Mitchell
Broadcast Producer: Margot Ger
Head of Strategy: Tallon Mason-Kaine
Client Service Director: Richard Hayes
Executive Director: Charlie McDevitt
Senior Business Manager: Issy Kelly
Business Manager: Johnny Lwin
PRODUCTION – PLAZA CONTENT
Director: Paul Middleditch
Executive Producer: Peter Masterton
DP: Daniel Ardilley
POST-PRODUCTION – THE EDITORS
Executive Producer: Nicoletta Rousiano
Producer: Adrian Konarski
Offline editor: Stuart Morely
VFX: Andreas Wanda

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Sofia Geraghty
By Sofia Geraghty
Follow:
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?