B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Tourism Tasmania Names Lindene Cleary As CMO
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Tourism Tasmania Names Lindene Cleary As CMO
Media

Tourism Tasmania Names Lindene Cleary As CMO

Sofia Geraghty
Published on: 15th March 2023 at 4:49 PM
Sofia Geraghty
Share
2 Min Read
SHARE

Tourism Tasmania has announced that Lindene Cleary has been appointed as Chief Marketing Officer.

Cleary has more than 20 years of experience in marketing leadership and management including key roles within Tourism Tasmania as head of brand marketing and recently as acting chief marketing officer.

Her career has included several roles within the Coca-Cola company in Singapore, Sydney, and Seoul, in senior brand management and marketing communications.

In her early career, Cleary worked in business development for Diageo and in account management within various creative agencies in Australia.

Sarah Clark, CEO Tourism Tasmania said, “I look forward to Lindene leading our marketing team to take our brand and marketing program to the next level.”

“Lindene is a passionate Tasmanian with an inherent understanding of both the responsibility and direct impact the role can have in driving greater value for our visitors, tourism industry and the Tasmanian community.”

Cleary played an instrumental role in the creation and delivery of the successful “Come Down For Air” brand platform and “Off Season” program, and led the evolution of Tourism Tasmania’s brand communications and agency partnerships.

“Tourism Tasmania is leading the way in destination marketing, particularly as a challenger brand state. This highly sought-after role attracted over 100 applications and Lindene was the strongest candidate,” said Clark.

“Along with expert marketing experience and leadership skills, Lindene has a great understanding of Tourism Tasmania’s future opportunities and direction.”

Cleary will start her new role on 16 March.

Cleary fills the vacancy created when Emma Terry moved on to lead the South Australian Tourism Commission in January this year.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Tasmania
Share
Sofia Geraghty
By Sofia Geraghty
Follow:
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?