B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TorchMedia Comes Alive With The Sound of Music
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > TorchMedia Comes Alive With The Sound of Music
Advertising

TorchMedia Comes Alive With The Sound of Music

Michele Pirozzi
Published on: 14th October 2015 at 9:13 AM
Michele Pirozzi
Share
2 Min Read
SHARE

Earlier this year The Sound of Music celebrated its 50th Anniversary, and yet the uplifting story of the von Trapp family remains as iconic and heart-warming as ever. This December, the world’s most loved musical; The London Palladium Production of The Sound of Music arrives in Sydney, starring many of Australia’s favourite stage performers.

ACMN is utilising the impactful Sydney Light Rail Wrap format to reach Sydney-siders in the lead up to the December launch date, taking advantage of the increase in outdoor traffic and Light Rail passengers travelling to and from the city in the lead up to the Christmas period. The Light Rail’s proximity to the show’s venue, The Capitol Theatre, is also ideal for reaching potential viewers.

TorchMedia recently secured the advertising rights for the Sydney Light Rail Network, adding to its existing Eastern Seaboard transit media portfolio.

The Sydney Light Rail will provide transportation for musical goers arriving at the Capitol Theatre from the Inner Western suburbs. The campaign will also benefit from significant audience numbers around Market City, Pyrmont, The Star and surrounds.

Sydney Light Rail is experiencing consistent growth in passenger journeys each month; with the average run rate now around 750,000 monthly. The year to April 2015 saw a 70 per cent increase in passenger journeys, as the Light Rail is fast becoming a commuter favourite for Sydney professionals, students, leisure seekers and tourists.

Kirsty Dollisson, general manager of TorchMedia said: “The Sound of Music campaign is a perfect launch execution for us to build awareness of our new transit offering. As with all ACMN led campaigns, the creative is simple, bold and striking, which will no doubt grab the attention of Sydneysiders whilst out and about.

“The interest in advertising on the Sydney Light Rail has been overwhelming with limited availability on the network after three successful months of sales in market.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Customer Journey, Guy Dobson, Multi-Screen TV Summit
Share
By Michele Pirozzi
As a highly experienced and relationship focused professional I have a proven track record of success. I’ve worked across the media, publishing, food and property industries. Throughout my career I’ve developed a reputation for the following: - Building relationships: I am a strategic account director and pride myself on gaining trust and maintaining strong commercial relationships - Delivering: I consistently deliver results within limited timeframes - Creativity: I think creatively and am able to identify unique opportunities - Inspirational Leadership: I’ve lead teams successfully through large scale change - Be caring: I care about people and about outcomes and have won a number of awards for going above and beyond. I have over twenty years business success and I’m equally as excited about my learning as when I commenced my career. I’m now entering into another phase in my career and I’m looking to take my developed competencies and passion for learning into a new area, combining my love of strategic business development and account management and all things retail, food, home, health and wellbeing. If you have an opportunity that you’d like to chat to me about, drop me a line at [email protected].

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?