Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign
Em Hall
By Em Hall
SHARE
THIS



Spring has sprung and so has Aware Sensitive Laundry Detergent’s brand-new campaign designed to inspire the next generation of conscious considerate cleaning.

If you knew Aware Sensitive, you would know that they are the original eco-warriors that brought us Orange Power – the eco-friendly cleaning products derived from orange oil.

You would also know that they’re Australian Made and recognised by the National Asthma Council Australia’s Sensitive Choice program, which makes them the best choice for sensitive skin.

Aware Sensitive’s latest campaign brings to the forefront their range of laundry products that are free from all the harsh chemicals and irritants that can harm your skin and irritate asthma and allergies, such as such as ‘optical brighteners, fragrances, dyes and enzymes’.

As seen through the eyes of Australian families who believe in the importance of high-quality products that are good for you and the environment.

In casting for the TVC, Toffee Studios MD Emily Owens looked for real families that could bring an authentic voice to the product through the understanding that Aware Sensitive is the best choice for the most important members of our family – our children.

“We really wanted to tap into the new-parent behaviour of washing your baby’s clothes in sensitive laundry detergent, in order to ensure that their sensitive skin is not irritated by nasty chemicals associated with regular laundry products.”

And that “…the arrival of a new baby is one of the most important moments in any parent’s life. Understanding this and the never-ending mountain of laundry associated with children, the campaign seemed like a really great fit,” Owens said.

Senior marketing manager Alanna Hinds is proud to be behind the new campaign, as “we are excited to educate the next generation of families about the importance of choosing the right sensitive laundry detergent. As there are a lot of products on the market that are not exactly as safe as they claim to be.”

The campaign “…also touches on the heartstrings of the modern Australian family by bringing you environmentally sustainable laundry detergents that are good for your family’s skin.”

When the “choice is there to choose products that are endorsed by such great initiatives such as the National Asthma Council Australia’s Sensitive Choice Program or Planet Ark, you know you are doing the best for your family and the environment. In a world where sustainability is such a critical issue, it is important to be Aware of the impact of your choices,” Hinds said.

Having such a strong ethical standpoint and commitment to a greener future, has made working with Aware Environmental such an “easy brand to get behind, because we believe in their overarching message.

“It was a very natural synergy for Toffee Studios and one we are very thankful for,” added Owens.

Toffee Studios is the Creative Agency behind the Aware Environmental’s first flagship commercial airing on Channel 9 this week.

The brand is said to be crossing international waters and reaching into China with its latest range of ethical based, well-manufactured products that are kind to your skin.

 

Please login with linkedin to comment

aware toffee studios

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]